Snack ProductsNew Snack and Bakery ProductsPuffs/Extruded Snacks

Amara launches Superfood Smoothie Melts for kids

The snack will debut at Expo West before a major retail rollout.

Amara, a family snack brand, has launched Superfood Smoothie Melts, an all-new functional snack line for young kids powered by whole foods. The line will debut at Natural Products Expo West (Hall E, Booth #5384) before rolling out to a major retailer in the coming weeks.

Made entirely from organic whole foods—like all Amara products—Superfood Smoothie Melts address a white space in kids’ snacking, delivering nutrient-dense superfoods designed to support children during their earliest and most critical stages of development, the brand notes. As functional foods continue to gain mainstream traction, options for young children have often relied on processed ingredients or synthetic fortification, it adds. Amara’s approach aims for meaningful functional benefits powered exclusively by whole food ingredients.

After pioneering whole food snacking for kids, Amara is now applying its proprietary food technology to address key nutritional gaps through convenient, benefit-forward snacks, it reveals. Consumer research underscores strong demand in this space, with parents consistently prioritizing no added sugar, meaningful protein, and support for brain and immunity when selecting snacks for their children.

The Superfood Smoothie Melts lineup launches with three targeted varieties:

Protein: Delivering 5 g of protein from sunflower seeds and chickpeas, naturally sweetened with bananas and mangoes
Brain: A combination of leafy greens, pumpkin seeds, bananas, and cherries
Immunity: An antioxidant-rich berry blend with blueberries, raspberries, maqui berries, and apples

Powered by Amara’s food technology, Superfood Smoothie Melts transform organic fruits and vegetables into a light, crunchy, shelf-stable snack—without refrigeration or preservatives, the brand says.

“At Amara, our goal has always been to bridge the gap between what we know we should be feeding our families—real, whole fruits and vegetables—and what is often most convenient: processed snacks,” says Jess Sturzenegger, founder and CEO of Amara. “Our proprietary technology allows us to set a higher standard for children’s food by preserving the integrity, taste, and nutrition of whole ingredients without relying on additives or shortcuts. Everything we create is rooted in our mission to make the best, tastiest, and most nutritious food for families—helping support a lifetime of healthy eating from the very beginning.”

Superfood Smoothie Melts will launch at a major retailer this month (SRP $5.99), with broader retail expansion planned throughout the year.