Lay’s is updating its formulations and visual identity to align with evolving consumer preferences. By end-2025, the potato chip company will end the use of artificial colors and additives, and start using healthier oils for certain lower-fat varieties.
Americans aren't the only ones confused about how “natural” can and should apply to food. New research from Mintel shows our neighbors to the north might be struggling with it, too.
Keeping up with consumers’ growing demand for delicious, natural, authentically flavored snack foods can pose challenges even for the most seasoned product developer.
When it comes to food, and especially candy, flavor is king. It’s a fact that the industry understands well — if it doesn’t taste good, consumers won’t eat it.