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Bakery ProductsNew Snack and Bakery ProductsBreadsSnack CakesSweet Goods

Marinela, Bimbo team up with Hershey's for U.S. debut

The lineup includes snack cakes, muffins, and chocolate-filled croissants.

By SF&WB Staff
Marinela, Bimbo team up with Hershey's for U.S. debut
Courtesy of Bimbo
June 18, 2026

Hispanic brands Marinela and Bimbo are uniting with chocolate brand Hershey's to release a co-branded snack collection. By combining Marinela and Bimbo's baked goods expertise with Hershey's chocolate, the collaboration includes a Snack Cake, Pinguinos, Mantechox, and Crossantines Minis, the brands say.

Following their successful debut in Mexico, American consumers will soon be able to enjoy these chocolate creations.

The product lineup includes:

  • Marinela Hershey's Snack Cake: Chocolate cake layers meet creamy vanilla filling in these snack cakes, finished with a Hershey's chocolate coating
  • Marinela Hershey's Pingüinos: A new twist on Marinela's classic Pingüinos featuring Hershey's chocolate cream filling and a chocolate coating.
  • Bimbo Hershey's Mantechox: Soft muffins meet Hershey's cocoa.
  • Bimbo Hershey's Crossantines Minis: Hershey's-filled croissants suitable for everyday snacking, lunches, and quick treats.

"Innovation drives everything we do at Grupo Bimbo, and this collaboration is proof. Pairing the timeless, fun spirit of Marinela and Bimbo® with the beloved taste of Hershey's creates something truly special—a combination our consumers have been waiting for. We've seen incredible passion for these products in Mexico, and we couldn't be more excited to deliver these treats to U.S. fans," says Paula Flores, senior brand manager for Marinela at Bimbo Bakeries USA.

The Marinela, Bimbo, x Hershey's product line will be available at convenience stores for SRP $1.99 across the U.S. starting soon.


Grupo Bimbo S.A.B. de C.V. is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.

KEYWORDS: Grupo Bimbo Hershey innovation

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