Snack and Bakery logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Snack and Bakery logo
  • SNACK PRODUCTS
    • New Products
    • Chips
    • Crackers
    • Frozen Snacks/Appetizers
    • Nuts & Trail Mixes
    • Popcorn
    • Pretzels
    • Puffs/Extruded Snacks
    • Tortilla Chips
    • Other Snacks
  • BAKERY PRODUCTS
    • New Products
    • Bars
    • Breads
    • Breakfast Products
    • Cookies
    • Desserts
    • Pizza
    • Muffins
    • Snack Cakes
    • Sweet Goods
    • Tortillas
  • INGREDIENTS
    • New Ingredients
    • Chocolate
    • Dairy
    • Extruded
    • Flavors & Colors
    • Fruit
    • Functional
    • Grains
    • Inclusions
    • Nutritional
    • Nuts & Seeds
    • Sweeteners
  • EXCLUSIVES
    • EQUIPMENT
      • New Equipment
      • New Technology
      • Belts & Conveyors
      • Depositors, Dividers & Rounders
      • Extruders
      • Fryers
      • Laminators & Sheeters
      • Mixers
      • Inspection & Detection
      • Ovens & Proofers
      • Packaging
      • Slicing, Cutting & Portioning
    • State of the Industry
      • State of the Industry: Snacks
      • State of the Industry: Bakery
    • Bakery of the Year
    • Snack Producer of the Year
    • Top 50 Snack & Bakery Companies
      • Submit Your Company
  • TRENDS
    • Artisan Baking
    • Better-For-You
    • Cannabis Edibles
    • Clean Label
    • Flavor Trends
    • Food Safety
    • Gluten-free
    • Keto
    • Plant Efficiency
    • Sustainability
  • MORE
    • Blogs
    • Case Studies & Advertorials
    • Classifieds
    • Newsletter
    • Ingrained Insights Podcast
    • SFWB Store
    • Image Galleries
    • Submit New Products
    • Videos
    • Webinars
  • DIRECTORIES
    • SFWB BUYER'S GUIDE
    • CANDY BUYER'S GUIDE
    • Get Listed!
    • Take a Tour
  • CANDY
  • SIGN UP!
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact
    • SIGN UP!
Supplier NewsGrains

United Sorghum Checkoff announces sponsorship of American Heart Association's Healthy for Good initiative

A serving of cooked whole grain sorghum includes 12 essential nutrients.

United Sorghum Checkoff announces sponsorship of American Heart Association's Healthy for Good initiative

courtesy of: United Sorghum Checkoff

February 14, 2023

The United Sorghum Checkoff Program (USCP) announced today its new national sponsorship of the American Heart Association’s Healthy for Good initiative, which inspires Americans to make lasting changes in their diets and health one small step at a time.

"This is a first-of-its kind relationship for the Sorghum Checkoff and represents our strong commitment to supporting healthy solutions and nutrition education for all Americans,” Sorghum Checkoff Director of Food Innovation and Institutional Markets, Lanier Dabruzzi, MS, RD, LD, said. "There is a growing body of research showing sorghum's heart health benefits and we’re excited to be a national sponsor of Healthy for Good to help people improve their heart health through delicious, versatile, and nutritious food choices, like sorghum."

“Eating fresh, nutrition-rich food benefits both your physical and mental health and is a key component of the American Heart Association’s Life’s Essential 8, which identifies specific health behaviors and health factors driving optimal heart and brain health,” said Eduardo Sanchez, M.D., M.P.H., FAHA, the American Heart Association’s chief medical officer for prevention. “Our Healthy for Good initiative helps people eat smarter by providing recipes, articles and tips to build—and maintain—good nutritional habits. We look forward to adding to our popular “eat smart” resources thanks to support from Sorghum Checkoff.”

A serving of cooked whole grain sorghum is an excellent source of 12 essential nutrients, including protein, iron, and zinc. Sorghum is a natural source of antioxidants, which may help to lower one’s risk of cancer, diabetes, heart disease, and some neurological diseases. Research has illustrated sorghum’s role in maintaining healthy blood pressure and cholesterol levels.

A staple in African, Asian, and some Native American cuisines, sorghum is growing in popularity in American cuisine. Naturally gluten-free and non-GMO, sorghum is the perfect addition to any diet. Vegetarians, those avoiding gluten, vegans, and meat eaters alike can enjoy sorghum. The nutritious, versatile ingredient has a neutral, nutty flavor that can be enjoyed boiled in soups or grain bowls, popped as a crunchy snack, or baked using sorghum flour.

“Industry-changing innovations are happening for sorghum right now, for the better, and we are committed to showing how sorghum can be incorporated as part of a healthy diet,” Sorghum Checkoff Executive Director, Norma Ritz Johnson, said. “Our Healthy for Good sponsorship announcement comes with perfect timing as February is recognized as the month for Americans to focus on their cardiovascular health. Sorghum can be a catalyst for change in the area of health and nutrition.”

Recipes, nutrition, and more information are available at SorghumCheckoff.com/consumers, and more information on American Heart Association’s Healthy for Good initiative can be found at heart.org/healthyforgood.

KEYWORDS: sorghum United Sorghum Checkoff Program

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Snack Products
    By: Jenni Spinner and Liz Parker Kuhn
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    Bakery Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    State of the Industry
Manage My Account
  • eMagazine Subscription
  • Manage My Preferences
  • Newsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Cartoon of two men driving a pink convertible car

Crumbl founders step down from company leadership

Hand holding tongs with Opopop popcorn bag over grill

Opopop aims to heat up microwave popcorn category

Sweets & Snacks Expo wins big in Las Vegas

Sweets & Snacks Expo concludes its first year in Vegas

Speaking Gen Y/Z/Alpha's Language Webinar

Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

global top 100

Related Articles

  • United Sorghum Checkoff Program announces education initiative for school-age kids

    United Sorghum Checkoff Program announces education initiative

    See More
  • Fisher Nuts earns American Heart Association certification for nine products

    See More
  • Red Chocolate bars

    RED Chocolate collecting, matching donations to American Heart Association

    See More

Events

View AllSubmit An Event
  • January 1, 2030

    Webinar Sponsorship Information

    For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.
View AllSubmit An Event
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing