“Our goal with the expansion of our zero sugar portfolio is to provide consumers with great- tasting, fun-sized snacks that make balancing health and indulgence easy and delicious,” said Adam Lisook, general manager of Voortman Cookies. “We’re excited to offer sugar-conscious consumers more of what they want: easy, portable snacks that deliver all of the flavor without all of the sugar.”

The new products are available in 6.5-ounce pouches for on-the-go snacking and are available now at grocery retailers nationwide.

The launch is coming at a great time for snack-lovers: A recent survey commissioned by Voortman with Wakefield Research showcased that consumers are viewing spring as the perfect time to renew their eating habits with better-for-you foods, and zero sugar options are one preferred way to do so.

The research revealed the following:

• 84% of survey respondents are planning health-related refreshes this spring, such as getting outside more and improving their fitness routine, with 60% sharing that eating better was their top priority for their seasonal refresh.
• 84% of consumers also agree that small indulgences in snacks they enjoy can help keep them on track with healthier overall eating habits.
• 80% of those surveyed agreed that 2023 will be the year they cut back on sugar in their diet, with 55% naming reducing sugar as the biggest change they want to make in their snacking habits.

To learn more about the Voortman Zero Sugar Minis portfolio, visit Voortman.com/minis.