Snack and Bakery logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Snack and Bakery logo
  • SNACK PRODUCTS
    • New Products
    • Chips
    • Crackers
    • Frozen Snacks/Appetizers
    • Nuts & Trail Mixes
    • Popcorn
    • Pretzels
    • Puffs/Extruded Snacks
    • Tortilla Chips
    • Other Snacks
  • BAKERY PRODUCTS
    • New Products
    • Bars
    • Breads
    • Breakfast Products
    • Cookies
    • Desserts
    • Pizza
    • Muffins
    • Snack Cakes
    • Sweet Goods
    • Tortillas
  • INGREDIENTS
    • New Ingredients
    • Chocolate
    • Dairy
    • Extruded
    • Flavors & Colors
    • Fruit
    • Functional
    • Grains
    • Inclusions
    • Nutritional
    • Nuts & Seeds
    • Sweeteners
  • EXCLUSIVES
    • EQUIPMENT
      • New Equipment
      • New Technology
      • Belts & Conveyors
      • Depositors, Dividers & Rounders
      • Extruders
      • Fryers
      • Laminators & Sheeters
      • Mixers
      • Inspection & Detection
      • Ovens & Proofers
      • Packaging
      • Slicing, Cutting & Portioning
    • State of the Industry
      • State of the Industry: Snacks
      • State of the Industry: Bakery
    • Bakery of the Year
    • Snack Producer of the Year
    • Top 50 Snack & Bakery Companies
      • Submit Your Company
  • TRENDS
    • Artisan Baking
    • Better-For-You
    • Cannabis Edibles
    • Clean Label
    • Flavor Trends
    • Food Safety
    • Gluten-free
    • Keto
    • Plant Efficiency
    • Sustainability
  • MORE
    • Blogs
    • Case Studies & Advertorials
    • Classifieds
    • Newsletter
    • Ingrained Insights Podcast
    • SFWB Store
    • Image Galleries
    • Submit New Products
    • Videos
    • Webinars
  • DIRECTORIES
    • SFWB BUYER'S GUIDE
    • CANDY BUYER'S GUIDE
    • Get Listed!
    • Take a Tour
  • CANDY
  • SIGN UP!
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact
    • SIGN UP!
Bakery ProductsNew Snack and Bakery ProductsCakes

Buddy Valastro launches Carlo's Bake Shop cake items in retailers nationwide

The “Cake Boss” celebrity baker is launching cakes and slices in Walmarts across the U.S.

By Jenni Spinner
Buddy Valastro launches Carlo Bake Shop cake items in retailers nationwide
Carlo's Bake Shop

Courtesy of Carlo's Bake Shop

November 27, 2023

Buddy Valastro of "Cake Boss" fame is bringing his Carlo’s Bake Shop confections to Walmart stores nationwide. Valastro recently launched three new specialty cakes and cake slices for the retailer earlier this month. More than 3,000 Walmart locations, New Jersey to California, now offer Every Buddy's Birthday Cake, Every Buddy's Chocolate Cake, and Every Buddy's Fall Cake, along with classic slices of Vanilla Rainbow, Chocolate Fudge, Red Velvet, and Carrot Cake.

"I'm so excited to bring my new signature cakes to cake lovers from coast to coast," says Valastro. "I always hear how much people love my cake and want to grab a quick slice for dessert or a cake for a special event. By partnering with Walmart, Carlo's Bake Shop cakes are available close to home and perfect for every occasion. Now, Every Buddy can get their sweet fix without being close to one of our Carlo's locations or Cake slice vending machines."

In addition to Carlo's Bake Shop favorites, Valastro spent the past year testing out flavors for his new line, Every Buddy's Cakes. These new mash-up cakes take baking to the next level with not one, not two, but three desserts in one.

Every Buddy's Birthday Cake is a three-layer celebration starting with the smooth and sweet buttercream, with a layer of classic New York-style cheesecake, followed by a layer of the vanilla confetti cake and a blondie layer with rich toffee filling. Every Buddy's Chocolate Cake starts with a base layer of chocolate pecan pie, followed by moist chocolate sponge cake and a classic New York-style cheesecake, all brought together with a creamy salted caramel buttercream frosting.

Every quarter, Valastro and Walmart will feature a fun, seasonal option beginning with Every Buddy's Fall Cake, packing a taste of fall in every bite. Starting with a spiced maple buttercream top, this autumn delight features pumpkin cheesecake and a moist apple crumb pie atop the bottom decadent classic pecan pie layer. Every Buddy's Winter Cake features a delectable hot cocoa pie base with layers of classic New York cheesecake and blue velvet sponge cake with a vanilla buttercream top. This sweet holiday cake for the winter season hit the shelves Friday, Nov 24, for all the Black Friday shoppers and the upcoming holiday season.

KEYWORDS: Buddy Valastro cakes Walmart

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Jshead

Jenni Spinner is the chief editor of Snack Food and Wholesale Bakery with more than 25 years of experience in business-to-business communications. She has written extensively about food production, safety and packaging; pharmaceutical drug development; concrete and masonry construction; and more. She holds a Bachelor’s in Communications from the University of Illinois. Jenni can be reached at spinnerj@bnpmedia.com.

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Bakery Products
    By: Jenni Spinner and Liz Parker Kuhn
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    Bakery Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    Special Reports
Manage My Account
  • eMagazine Subscription
  • Manage My Preferences
  • Newsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Hand holding tongs with Opopop popcorn bag over grill

Opopop aims to heat up microwave popcorn category

Sweets & Snacks Expo wins big in Las Vegas

Sweets & Snacks Expo concludes its first year in Vegas

hard candy generic

Hard candy evolves beyond traditional sweetness

Speaking Gen Y/Z/Alpha's Language Webinar

Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

global top 100

Related Articles

  • TGI Fridays bakes up a plan with Cake Boss, Buddy Valastro

    TGI Fridays bakes up a plan with 'Cake Boss,' Buddy Valastro

    See More
  • TLC launches 'Bakery Boss' TV show with Buddy Valastro

    See More
  • New sprouted nut product, Daily Crunch Snacks, launches online and at retailers nationwide

    New sprouted nut product, Daily Crunch Snacks, launches online and at retailers nationwide

    See More
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing