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Bakery ProductsNew Snack and Bakery ProductsSweet Goods

Krispy Kreme, Dr Pepper team up to kick off football season

The Kickoff Collection can be purchased in-shop or via delivery.

By Liz Parker Kuhn
Krispy Kreme, Dr Pepper team up to kick off football season

courtesy of Krispy Kreme

August 22, 2024

Krispy Kreme is partnering with Dr Pepper for the first time ever to kick off the football season with a new roster of doughnuts sure to score with fans.

Beginning Friday, Aug. 23 for a limited time at Krispy Kreme shops across the U.S., doughnut lovers, and football fans alike can enjoy the Krispy Kreme x Dr Pepper Kickoff Collection, featuring an all-new doughnut that delivers the experience of the 23 original flavors of Dr Pepper, plus a returning Krispy Kreme seasonal favorite:

  • NEW Dr Pepper Kickoff Doughnut – an Original Glazed Doughnut piped with Dr Pepper flavored frosting, featuring a Burgundy Sprinkle Blend and topped with a white chocolate Dr Pepper logo.
  • NEW Buttercreme Goals Doughnut – an Original Glazed doughnut dipped in green icing, topped with colorful sprinkles and a yellow buttercreme flavored goal post.
  • Kreme Filled Football Doughnut – an unglazed doughnut filled with white Kreme, dipped in chocolate icing and decorated as a football.

“Two of America’s most loved flavors are about to become one amazing gameday sensation to make this the sweetest kickoff to football season ever. This Dr Pepper collection is a must-add to your gameday lineup, whoever you’re cheering for,” says Dave Skena, global chief brand officer for Krispy Kreme.

The Krispy Kreme x Dr Pepper Kickoff Collection can be purchased in-shop and for pick-up at participating shops or delivery via Krispy Kreme’s app and website. Guests can also enjoy the doughnuts in a Krispy Kreme custom half-dozen box delivered fresh daily to select retailers. Visit krispykreme.com/locate/location-search#grocery to find a shop or grocery store location near you.

To further celebrate football season kickoff, Krispy Kreme is offering $0 delivery Aug. 23-25 on all orders via the brand’s app and at krispykreme.com.


Krispy Kreme is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.

KEYWORDS: doughnuts Krispy Kreme

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Liz200

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.

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