Utz introduces LTO Cheese Balls flavors
The brand has also redesigned the snack's barrel packaging.
Utz, a U.S. salty snack brand for more than 100 years, is releasing two limited-time flavors of Cheese Balls—Utz Red Hot and Utz Cheese Pizza Mike’s Hot Honey—and introducing a newly redesigned barrel for its Cheddar Cheese Balls just in time for National Cheese Ball Day (held on April 17).
Available through October, these two new flavors, available in a 14.5-oz barrel, join Utz’s original Cheddar Cheese Balls. The newly redesigned 23-oz Cheddar Cheese Balls barrel, which is rolling out to retailers nationwide, features a fresh new look while delivering the same Cheese Balls and familiar size that consumers already know.
"National Cheese Ball Day is the perfect occasion to introduce our new packaging and two bold new limited-time flavors that take our iconic Cheese Balls to the next level," says Stacey Schultz, SVP of marketing at Utz Quality Foods, LLC, a subsidiary of Utz Brands, Inc. "Our Red Hot flavor brings a fiery kick to the classic Cheese Balls, while the Utz Cheese Pizza Mike's Hot Honey flavor delivers an innovative sweet-heat-savory combination that flavor seekers will love."
The Utz Cheese Pizza Mike's Hot Honey Cheese Balls mark the third collaboration in the growing partnership between the two brands. Building on the success of Utz Mike's Hot Honey Chips and Utz Mike's Hot Honey Extra Hot Chips, this latest innovation brings the sweet-heat flavor profile to Utz's Cheese Balls format.
“Our partnership with Utz continues to grow in delicious new directions with the creation of Utz Cheese Pizza Mike’s Hot Honey Cheese Balls,” says Mike’s Hot Honey founder Mike Kurtz. "The flavor combination originated from our roots as a pizza topping, when we first discovered how perfectly our hot honey pairs with pizza. After the success of our potato chip and pretzel collaborations over the past two years, this was a natural evolution that creates a truly unique snacking experience.”
Consumers can find the new Utz Cheddar Cheese Balls barrel and the two new limited-time flavors at leading retailers nationwide, as well as online through utzsnacks.com and Amazon.
Utz Quality Foods is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.
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