Entenmann's rebrands Mini Snack Cakes line
The brand is also introducing two new flavors of treats.
Courtesy of Entenmann's
Bimbo Bakeries' Entenmann's brand, known for its variety of baked goods, has announced the nationwide rebrand of its Mini Snack Cakes line. The updates feature new branding graphics, a name change (formerly known as Entenmann's Baker's Delights), and contemporary packaging that leverages the Entenmann's logo to introduce more consumers to its offerings. The brand is also introducing two new flavor varieties designed to appeal to younger households, it says: Iced Chocolate Chip Cake and Iced Party Cake.
"Snackers crave convenience and variety, and our Mini Snack Cakes rebrand delivers both," says Richard Link, senior director of marketing at Entenmann's. "We're celebrating by launching two new flavors with delicious icing, colorful sprinkles, and a fresh new look, bringing more excitement to snack time."
The new iced varieties join Entenmann's Mini Snack Cakes lineup, which includes options like Mini Pound and Mini Crumb Snack Cakes, and Mini Snack Pies.
The new snacks include:
- Mini Iced Chocolate Chip Snack Cakes – A moist cake topped with white icing and chocolate sprinkles.
- Mini Iced Party Snack Cakes – This cake cake is topped with white icing and rainbow sprinkles.
Each box of Mini Snack Cakes contains individually wrapped cakes, aiming to ensure freshness and portability, while the new treats feature modernized packaging that highlights Entenmann's "Big E" for brand recognition.
The Mini Snack Cakes rebrand and two new SKUs will be available at most major retailers nationwide this month, with a suggested price of $5.29 per box.
Grupo Bimbo S.A.B. de C.V. is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.
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