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Bakery ProductsNew Snack and Bakery ProductsCookies

Ferrero debuts cookies at Sweets & Snacks Expo

The company will introduce new products from Keebler, Royal Dansk, and more.

By SF&WB Staff
Ferrero debuts cookies at Sweets & Snacks Expo

Courtesy of Ferrero

May 12, 2025

Ferrero will be showcasing multiple new cookie products at the Sweets and Snacks Expo specifically developed for North American consumers as part of the company's growth strategy. 

The products include:

  • Keebler Chips Deluxe treats: A relaunch of the Keebler Chips Deluxe brand, featuring a refreshed visual identity and three new cookie creations set to launch next year:
    • Keebler Chips Deluxe Fudge Filled: A multi-textured crunchy chocolate chip cookie with a soft fudge filling
    • Keebler Chips Deluxe Brownie: A chocolate-y treat for those who prefer soft-baked cookies
    • Keebler Chips Deluxe Crunch: A new partnership with Crunch bar to develop a cookie with the candy's milk chocolate and rice crisp
  • Royal Dansk Garden Cookie Collection: The new Garden Cookie Collection includes white chocolate raspberry and lemon butter zest. Available spring 2026 in a new 5.64-oz snack box.
  • Kinder Kinderini Cookies: A new crunchy shortbread cookie. Kinderini cookies are a lightly sweetened combination of buttery and cocoa shortbreads. Available now.
  • Mother's Cookies Dynamite Dinosaurs: Mother's Cookies' first-ever chocolate-y cookie is inspired by the dinosaurs from Jurassic World. Available now in stores nationwide.
  • New Famous Amos flavor and LTO packaging: Famous Amos Oatmeal Chocolate Chip Cookies are a combination of semi-sweet and milk chocolate chips with the flavor of oats. Available now in select retailers and nationwide starting January 2026. The Original Chocolate Chip Famous Amos Cookies are available now, while supplies last, in a limited release Collector's Edition package that pays homage to the 1975 original graphics and Wally Amos.

Ferrero is located at booth 1802 on the Sweets & Snacks Expo floor.


Ferrero Group is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.

KEYWORDS: Crunch bar Famous Amos ferrero Keebler Kinder Mother's Cookies Sweets & Snacks Expo

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