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Bakery ProductsNew Snack and Bakery ProductsSweet Goods

Krispy Kreme releases Pac-Man doughnuts

The brand is celebrating the video game's anniversary with new treats.

By SF&WB Staff
Krispy Kreme celebrates Pac-Man's anniversary with new doughnuts

Courtesy of Krispy Kreme

May 12, 2025

Krispy Kreme has announced a collaboration with Bandai Namco Entertainment America Inc. for Pac-Man's 45th Anniversary, celebrating with all-new doughnuts inspired by the game.

Available for a limited time at participating U.S. shops, the Krispy Kreme x Pac-Man Collection features three new doughnuts in a custom Pac-Man game dozen box, including: 

  • Pac-Man Party Doughnut – an Original Glazed Doughnut piped with yellow buttercreme flavored icing, sprinkled with celebration sprinkles and topped with a Pac-Man piece. 
  • Team Ghost Doughnut – an unglazed shell doughnut filled with chocolate flavored Kreme, dipped in black icing, decorated with a Pac-Man maze and topped with Team Ghosts piece. 
  • Strawberry Power Berry Doughnut – an unglazed shell doughnut filled with strawberry flavored Kreme, dipped in red icing and topped with white sprinkles and green leaf icing. 

“These all-new Pac-Man doughnuts are sweetest in multi-player mode. So, press start on a dozen and chomp on a maze of flavors with family, friends and coworkers,” says Dave Skena, Krispy Kreme chief growth officer. “Partnering with Bandai Namco and Pac-Man is a new high score of sweetness.” 

“This year marks an incredible milestone as we celebrate Pac-Man's legacy and his 45 years of impact,” says Karim Farghaly, senior vice president, business innovation and licensing at Bandai Namco Entertainment America Inc. “We are thrilled to partner with Krispy Kreme, another beloved iconic brand, to deliver a sweet experience for fans to enjoy just in time for Pac-Man Day.”  

The Krispy Kreme x Pac-Man Collection is available in-shop and for pickup or delivery via Krispy Kreme’s app and website, individually, and by the dozen. Consumers can also enjoy the Pac-Man doughnuts in a Krispy Kreme six-pack box delivered fresh daily to select retailers. 


Krispy Kreme is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.

KEYWORDS: collaboration doughnuts foodservice foodservice baked goods Krispy Kreme

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