Campbell's Late July brand, purveyor of tortilla chips, is introducing a Chamoy flavor. Combining sweet mango, tangy lime, and a kick of chili, the Chamoy-flavored tortilla chips are the brand’s take on the popular Mexican condiment made from fruits, chiles, and spices.    

Chamoy’s popularity in American cuisine is surging, amassing over 932,000 mentions across social media and up 172% on U.S. menus over the last year. With 53% of snackers enjoying sweet heat combinations, the brand is aiming to push boundaries to deliver a flavor that stands out, it says.

Like all Late July products, the new Chamoy chips are made with gluten-free, non-GMO ingredients, including organic corn and seasonings. Late July Chamoy is available for a limited time starting in June at retailers nationwide for an SRP of $5.79.   

“Late July embodies the sweet spot of summer by crafting fresh, simple foods you can trust. The mango, chili, and lime combination in our new Chamoy flavor delivers a sweet and tangy experience with a build of heat, perfecting the sweet and spicy pairing consumers are craving," says a Late July spokesperson.

The Campbell’s Company is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.