Campbell's Late July snack brand is expanding both its Organic and Made with Organic tortilla chip lineup. The brand is introducing two new flavors—Smoked BBQ and Restaurant Style Garlic Herb—along with a 10-count variety pack featuring two consumer favorites. 

Late July Smoked BBQ naturally flavored tortilla chips are made with avocado oil and are reportedly smoky, sweet and a little bit tangy, with a flavorful grilled corn finish. They can be enjoyed on their own straight out of the bag or can be paired with salsa or other dips. Smoked BBQ tested as the No. 1 flavor among consumers, and taps into the growing popularity around smoky flavor profiles, with 44% of snackers expressing interest in "smoked" salty snacks, the brand says.

Late July Restaurant Style Garlic Herb naturally flavored tortilla chips are authentic restaurant-style tortilla chips that have a thin and crispy texture. They are seasoned with garlic, onion, and a hint of cilantro. Garlic delivers a +9% incremental reach when added to the Restaurant Style Lineup, and both garlic and onion rank among the most prevalent ingredients across restaurant menus, reflecting their strong association with bold, savory flavor and Mexican cuisine, Late July notes.

Like all Late July products, Smoked BBQ and Restaurant Style Garlic Herb are made with high-quality, Non-GMO and certified gluten-free ingredients, including organic corn, the brand adds. Late July Smoked BBQ and Restaurant Style Garlic Herb are available now at retailers for an SRP of $5.79.

Additionally, the Late July Variety Pack includes a 10-count pack of two consumer-favorite flavored tortilla chips made with avocado oil for on-the-go snacking: Late July Nacho Cheese & Late July Jalapeño Lime Tortilla Chips. The Variety Pack is available for an SRP of $12.99.

“Late July takes inspiration from that moment when summer feels endless, when organic food is at its seasonal peak and there is time to slow down and share a savory snack with friends and family. With two bold new flavors and a new variety pack arriving just in time for game day gatherings and the spring and summer entertaining season, we’re making it even easier to enjoy those simple chips and salsa moments wherever snacking happens," a brand representative says.

The Campbell’s Company is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.