C.H. Guenther & Son LLC (“CHG”), a commercial baking and food manufacturing business with a 170-year legacy in branded and private label products, announced the acquisition of Fresca Mexican Foods, LLC (“Fresca”), a manufacturer of flour tortillas, corn tortillas, and tortilla chips based near Boise, ID. 

The transaction will expand CHG’s tortilla manufacturing capacity and deepens its relationships with foodservice and quickservice restaurant (“QSR”) customers, CHG notes. With the acquisition of Fresca’s product portfolio, facilities, and team, CHG further establishes itself as a prominent supplier of premium tortilla products to the foodservice industry. 

“I am very pleased to welcome Fresca to the CHG family,” says Rod Hepponstall, president and CEO of CHG. “The company’s state-of-the-art manufacturing facility and strategic partnerships with some of the most prominent fastcasual and QSR chains in North America are a great fit as we continue to execute our growth strategy. We share a commitment to quality, innovation and customer service, and I am confident the addition of Fresca’s talented team will strengthen CHG’s commitment to quality products and excellent service.” 

“Joining CHG marks an exciting new chapter for Fresca,” says Andy Savin, president of Fresca. “Together, we’ll continue to deliver exceptional products and service to our customers while expanding our reach and capabilities.”

C.H. Guenther & Son is owned by Pritzker Private Capital (“PPC”) along with management and co-investors. CHG has more than 5,000 employees in 30 food manufacturing locations in the U.S., Canada, and Western Europe, and in its corporate office in San Antonio, TX.

”Fresca is an excellent strategic fit with CHG’s portfolio,” says Phil Iler, principal at PPC. “CHG has built a terrific commercial baking platform and we’re delighted to continue our successful partnership together as the company explores complementary acquisition opportunities to add product capabilities and expand into new geographies.”

Terms of the transaction were not disclosed.

Related: C.H. Guenther & Son names John D. Buckles as president and chief executive officer