Registration is open for the Private Label Manufacturers Association's (PLMA) 2025 Store Brands Marketplace Private Label Trade Show, taking place Nov. 16-18 at the Donald E. Stephens Convention Center in Chicago. Click here to register. 

The show is set to be the largest event of its kind, per PLMA, bringing together thousands of store brand products and solutions under one roof—approximately 2,000 exhibitors from 65 countries are expected to participate. From food and beverages to health, beauty, and household goods, the show spans a wide range of categories, including refrigerated and frozen foods, sustainable packaging, snack items, convenience foods and grab-and-go items, and more.

This year’s theme, "Store Brands Marketplace," reflects an industry that is increasingly collaborative, innovative, and global, PLMA says.

“The Private Label Trade Show will be an incredible hub of new products, ideas, innovation and connections,” says PLMA President Peggy Davies. “This is the premier event for the private label industry, uniting professionals from across the U.S. and around the globe to shape the future of store brands.”

The show draws a broad range of retail formats, including major supermarkets, supercenters, drug chains, wholesale clubs, dollar stores, specialty stores, mass merchandisers, online retailers, and convenience stores/travel stops.

The exhibition is divided into separate halls for food and beverage, and home and health. Exhibitors will showcase products with multi-generational appeal, such as sustainable packaging for Gen Z, functional beverages for Baby Boomers, and ethnic-inspired offerings, as well as vegan, organic, and specialty products.

Attendees can gain insights on vital industry developments during Sunday’s opening seminars, Monday’s keynote breakfast, and a retail trends breakfast that kicks off on the second day of the show on Tuesday.

What’s more, attendees can experience product and packaging innovations first-hand by visiting the on-site displays:

• PLMA’s Idea Supermarket, featuring the latest product and packaging trends from around the globe.
• New Product Expo, a showcase of select product and packaging innovations from companies exhibiting at the show.
• PLMA's 2025 Salute to Excellence Award Winners, an exhibit of retailer food and non-food product innovations chosen as best private-label product in their categories by industry and consumer judges.

To make the most of their time at the event, attendees can use the mobile-friendly Show Navigator, a tool offering an interactive map, a detailed exhibitor listing, information on PLMA’s New Product Expo, the Idea Supermarket, and more.

Related: PLMA announces board chair reelection, new directors