Company: TRU Brands Inc.

Introduced: April 2020

Distribution: National

Suggested Retail Price: $8.99 (4-packs)

Product Snapshot: The innovator of the first-of-its-kind food category known as "Indulgent Nutrition," TRUWOMEN, is now available in Target stores nationwide and online at

TRUBARs will be available in 453 U.S. Target stores in three flavors: Oh Oh Cookie Dough, Saltylicious Almond Love, and Smother Fudger Peanut Butter. All bars will be available in four-packs retailing for $8.99.

Obsessed with blurring the lines between healthy and delicious, TRUWOMEN, based in Denver, Colorado, has been making their Plant Fueled, dessert-inspired protein bars since 2018. TRUBAR is made with only simple, plant-based ingredients such as cassava, cacao, and brown rice protein. Each delicious bar contains 12g of protein and is certified vegan, gluten-free and kosher, as well as dairy and soy-free, non-GMO verified, and free of sugar alcohols.

"A trip to Target is on everyone's weekly to-do list from families to students to athletes to teachers, it's like a rule of thumb! Being able to bring TRUBARs to our core demographic in an iconic retailer like Target is a huge opportunity for our small, growing business," says Stephanie Pyatt, founder of TRUWOMEN. "TRUBARs are the ultimate on-the-go snack with 12g of protein, mouth-watering, dessert-inspired flavors and clean, plant-based ingredients."

TRUWOMEN's TRUBARs will be available in-stores and online at

As a female-founded brand, TRUWOMEN supports other female-founded, female-owned, and female-managed businesses who also elevate women in their respective organizations.

For more information on TRUBAR, please visit