Like Air debuts co-branded flavor collab with Prime Bites
The bundle includes 15 bags of the brand's popcorn and six brownies.
Like Air, the family-owned snack company, has announced its first-ever product collaboration with Prime Bites, a high-protein functional snack company making waves on TikTok. The two brands are joining forces to debut a limited-edition bundle, available exclusively on TikTok Shop.
The launch introduces Like Air Chocolate Glazed Donut Puffcorn, a new flavor inspired by Prime Bites' most popular brownie flavor and #1 TikTok item. Each bundle features:
- 15 single-serve bags of Like Air Chocolate Glazed Donut Puffcorn
- Six Chocolate Glazed Donut Protein Brownies from Prime Bites
- Like Air Chip Clip, Like Air free grocery store coupon, and the opportunity to win a yearly supply of Like Air and Prime Bites
As with all Like Air flavors, Chocolate Glazed Donut is made with non-GMO corn, is gluten-free, and nut-free. Each single-serve bag is only 80 calories.
"This collaboration aligns with our shared focus on consumer-driven snack innovation and making it available to our fans on TikTok first," says Allison Lin, co-founder of Like Air.
"Prime Bites has developed a strong community on TikTok by combining functional nutrition with familiar flavors, and we're excited to bring our fans an amazing new snack through this partnership," says Caesar Bacarella, founder of Prime Bites.
Like Air launched its monthly TikTok Shop flavor drop program in August 2024 and has since expanded its presence through product drops, weekly livestream shopping events, and influencer collaborations. The partnership with Prime Bites marks a key milestone in the brand's TikTok-driven expansion, it says.
Founded in 2021, Prime Bites has reportedly cultivated a dedicated fan base on TikTok, attracting health-conscious consumers seeking a high-protein snack that doesn't compromise on flavor. Prime Bites Brownies and Muffins are crafted with thoughtfully selected ingredients, including at least 15 grams of protein and five grams of collagen, offering a dessert-like experience with functional benefits, the company notes.
The limited-edition bundle will be available for $39.99 through each brand's TikTok Shop with exclusive promotions:
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