Rich's releases bakery snacks for limited-service restaurants
The no-bake cinnamon rolls and microbite donuts reportedly feature a long shelf life.
Image courtesy of Rich's
Now every limited-service restaurant can offer convenient, no-bake bakery items with Rich’s Fully Finished Cinnamon Rolls and Our Specialty Treat Shop microbite donuts. These sweet snacks address two key trends: increased consumer snacking and reduced operator labor resources. Both products are freezer-to-shelf ready—simply thaw and serve—and are designed for indulgent morning bites or satisfying snacks throughout the day.
Snacking is on the rise, with 50% of consumers reporting they snack more than last year, and 40% of limited-service restaurant consumers indulging three to four times daily (Rich’s 1Q Consumer Survey of Limited Service Restaurant Consumers, May 2025).
Rich’s Fully Finished Cinnamon Rolls meet demand for grab-and-go baked goods, including the 63% of consumers who plan to order more cinnamon rolls in the next 12 months (Bakery Insights January 2024).
Donuts are also trending upward, with category growth projected at 20% over the next four years. Additionally, 76% of consumers say they like or love donut holes—essentially mini donuts (Datassential Menu Trends 2025).
“With our new cinnamon rolls and microbite donuts, operators can offer delicious, sweet bakery snacks that save on labor costs and preparation time,” says Alyssa Barrett, senior customer marketing manager, Rich Products. “With a fresh-baked appearance, these snackable baked goods will catch a consumer’s eye and create an impulse purchase to drive sales.”
The fully baked cinnamon rolls are available in two formats: iced and retail-ready in clamshell packaging, or bulk trays of 48 2.8 oz unfinished rolls with icing included for customization. The frozen rolls have a shelf life of 365 days and remain ambient-stable for up to 14 days.
Pre-iced cinnamon rolls come in three clamshell options:
- 3.5 oz rolls in a 4-pack, 16 packs per case
- 3.8 oz rolls in a 6-pack, 10 packs per case
- 3.6 oz rolls in an 8-pack, 12 packs per case
Operators can sell the rolls individually or in clamshells with included retail labels.
Rich’s Our Specialty Treat Shop microbite donuts are bite-sized yeast ring donuts topped with a variety of icings and inclusions. Available in four clamshell assortments, each features three flavors:
- Classic (7.76 oz): chocolate, maple, and white icing with sprinkles
- Chocolate (8.18 oz): white icing with chocolate drizzle and crushed cookie pieces, chocolate icing with sprinkles, and chocolate icing with white drizzle
- Berry (8.18 oz): chocolate icing with raspberry drizzle, raspberry icing with sprinkles, and blueberry icing with raspberry drizzle
- Holiday (8.18 oz): chocolate icing with peppermint flavor and red cranberry drizzle, green icing with red cranberry drizzle, and red cranberry icing with green drizzle and white sprinkles
Each clamshell contains 12 donuts, with 12 clamshells per case. The frozen donuts have a shelf life of 240 days and remain ambient-stable for 5–7 days.
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