Wild Fox Foods launches clean-label snack line
A new brand debuts with roasted nuts, trail mix, and protein bars.
Founded by the team behind Kevin's Natural Foods, Wild Fox Foods applies the same approach to product development that helped scale its predecessor to national distribution. The new brand aims to offer alternatives in snack categories where ingredient transparency and nutritional value are increasingly prioritized.
Wild Fox Foods' debut product line includes:
- Roasted Nuts: A proprietary roasting process intensifies flavor and locks in crunchiness. Varieties include Sea Salt Almonds. Lightly Salted Almonds. Hickory Smoked Almonds, and Sea Salt Cashews. Each serving provides 4-6 g of protein, 1-3 g of fiber, and 13-15 g of fat, all with less than 1 g of sugar. Wild Fox Foods Roasted Nuts are available in 10-ounce pouches at a starting SRP of $10.
- Trail Mixes: Made with Wild Fox Foods' signature avocado oil-roasted nuts and free from refined sugar, each trail mix balances the earthiness of almonds and cashews with the sun-dried brightness of fruit. With varieties including Cherry Burst Trail Mix, Cranberry Crunch Trail Mix, and Cashew Cherry Berry Trail Mix, each serving provides 3-4 g of protein, 1-2 g of fiber, 8-10 g of heart-healthy fat, and 6-8 g of sugar (naturally occurring in the fruit). Wild Fox Foods Trail Mixes are available in 10 oz pouches at a starting SRP of $10.
- Protein Bars: With 15 g of protein, 10-11 g of fiber, 4-6 g of net carbs, and 3 g of sugar, Wild Fox Foods Protein Bars use milk protein isolate crisps as the base and have a crispy-yet-chewy texture. Flavors include Dark Chocolate Sea Salt, Cinnamon Churro, and Caramel Sea Salt. Wild Fox Foods Protein Bars are available at an SRP of $45 for 12 bars.
“We believe people deserve foods that not only taste good but also fuel them up for their busy life. With Wild Fox Foods, we're taking this belief to the snack aisle to clean up products we believe can be nutritious, delicious, and convenient,” says Kevin McCray, co-founder of Wild Fox Foods.
Wild Fox Foods snacks are gluten-free, grain-free, soy-free, glycerin-free, and sugar alcohol-free. Products are flavored with natural spices and ingredients such as nuts, dark chocolate, fruits, and milk protein isolate crisps.
“When we dug into the ingredient lists of popular trail mixes, roasted nuts, and protein bars, we found that some of your favorite clean snacks have a dirty secret; they're filled with artificial ingredients and fried in seed oils,” says Kelsie Costa, co-founder of Wild Fox Foods.
Wild Fox Foods products are available at WildFoxFoods.com and Amazon, with nationwide retail expansion planned for early 2026.
Related: Snack and bakery producers want clean-label enzymes and emulsifiers
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