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Bakery ProductsNew Snack and Bakery ProductsCakes

Pillsbury Funfetti reveals 'Melted Snowman' LTOs

A new cake mix and frosting will be available this winter at major retailers.

By SF&WB Staff
Pillsbury Baking Funfetti melted snowman products
Courtesy of Pillsbury Baking Funfetti
September 11, 2025
Pillsbury Funfetti is introducing two winter-themed baking products: Melted Snowman Blue & White Vanilla Swirl Cake Mix and Melted Snowman Whipped Blue Vanilla Frosting with Sprinkles. The limited-time offerings are designed to support seasonal baking occasions and will be available nationwide from November–December.

The cake mix includes separate pouches of blue and white vanilla batter intended to swirl together for a marbled effect. The whipped frosting features blue vanilla flavor and includes snowman-themed sprinkles stored in the lid. Both products are intended for use in cakes, cupcakes, and other baked goods.

Product details:
  • Melted Snowman Blue & White Vanilla Swirl Cake Mix
    • Dual pouches of blue and white vanilla cake mix
    • Requires eggs, oil, and water
    • Includes snowman-themed cutouts on the box
    • SRP: $2.92 (15.25 oz; yields one 13x9-inch cake, two 8" or 9" rounds, or 24 cupcakes)
  • Melted Snowman Whipped Blue Vanilla Frosting with Sprinkles
    • Whipped blue vanilla frosting
    • Snowman-themed sprinkles included in lid
    • SRP: $1.96 (12 oz; frosts 24 cupcakes)
“There’s no better way to celebrate the magic of the holiday season than by baking with the people you love,” says Dan Anglemyer, chief operating officer at Hometown Food Company. “Our new Funfetti Melted Snowman Cake Mix and Whipped Frosting capture all the joy of a snow day—playful, colorful, and full of flavor—without ever stepping outside.”

The products will be available at major retailers across the U.S. during the holiday season.

General Mills is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.

KEYWORDS: baking mixes Christmas General Mills Hometown Food Company Pillsbury seasonal

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