Spins, a provider of data, insights, and commerce solutions for the CPG industry, has announced two new commercial platforms—Spins Journey and Spins Foundry—developed to address evolving market conditions and support future growth.

For more than 30 years, Spins has provided data and analytics on point-of-sale behavior and product attributes to support decision-making across the CPG ecosystem. The company is now expanding its services to include digital marketing and AI enablement.

Spins Journey is a marketing platform designed to manage shopper engagement across physical, digital, and AI-powered channels. Spins Foundry is a data platform that supports product visibility and optimization across digital and agentic shelves.

Recent acquisitions and internal investments have added capabilities in digital experiences, shopper engagement, product data, and hyperlocal analytics.

“Spins has long been the trusted language of our industry, giving brands and retailers clarity and confidence,” says Jay Margolis, CEO of Spins. “As the CPG industry adapts to the realities of anywhere commerce, purpose-driven consumption, and AI-powered engagement, our new framework, anchored in Foundry, Intelligence, and Journey, provides the tools and insights to navigate disruption and shape the next era of growth.”

The platforms are organized as follows:

• Spins Intelligence: An AI-powered insights platform that analyzes market dynamics and performance to identify growth opportunities.
• Spins Journey: A marketing platform that supports shopper engagement from discovery to purchase across multiple channels.
• Spins Foundry: A data platform that enables product adaptation and optimization for digital and agentic shelves.

Spins aims to support brands, retailers, and business leaders in responding to industry disruption and adapting to changing consumer behavior.

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