This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies
By closing this message or continuing to use our site, you agree to our cookie policy. Learn More
This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Snack and Bakery logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Snack and Bakery logo
  • Home
  • Magazine
    • Current Issue
    • Digital Edition
    • eNewsletter
    • Subscribe
    • State of the Industry: Bakery
    • State of the Industry: Snacks
    • State of the Industry: Foodservice
    • Tortilla Trends
    • Bakery of the Year
    • Snack Producer of the Year
    • Top 50 Snack & Bakery Companies
    • Case Studies & Advertorials
  • Snack Products
    • New Products
    • Chips
    • Crackers
    • Frozen Snacks/Appetizers
    • Nuts & Trail Mixes
    • Popcorn
    • Pretzels
    • Puffs/Extruded Snacks
    • Tortilla Chips
    • Other Snacks
  • Bakery Products
    • New Products
    • Bars
    • Breads
    • Breakfast Products
    • Cookies
    • Desserts
    • Pizza
    • Muffins
    • Snack Cakes
    • Sweet Goods
    • Tortillas
  • Ingredients
    • New Ingredients
    • Chocolate
    • Dairy
    • Extruded
    • Flavors & Colors
    • Fruit
    • Functional
    • Grains
    • Inclusions
    • Nutritional
    • Nuts & Seeds
    • Sweeteners
  • Equipment
    • New Equipment
      • New Technology
    • Belts & Conveyors
    • Control Systems
    • Depositors, Dividers & Rounders
    • Extruders
    • Fryers
    • Inspection & Detection
    • Laminators & Sheeters
    • Mixers
    • Ovens & Proofers
    • Packaging
    • Slicing, Cutting & Portioning
  • Trends
    • Artisan Baking
    • Better-For-You
    • Cannabis Edibles
    • Clean Label
    • Flavor Trends
    • Food Safety
    • Gluten-free
    • Plant Efficiency
    • Portion Control
    • Sustainability
  • More
    • Blogs
    • Classifieds
    • Events
      • IBIE 2019
      • Sanitary Design Workshop
    • Interactive Product Spotlights
    • SFWB Store
    • Slideshows
    • Sponsor Insights
    • Submit New Products
    • Videos
    • Webinars
  • Buyer's Guide
    • Construction, Sanitation & Maintenance
    • Ingredients
    • Instrumentation, Computers & Controls
    • Packaging Materials & Containers
    • Processing & Packaging Equipment
    • Services, Supplies & Merchandising
    • Shipping & Delivery
    • Vending & Dispensing
    • Get Listed!
    • Take a Tour
  • Contact
  • Advertise
Home » IRI launches revenue growth management suite for mid-market CPG companies
Industry News

IRI launches revenue growth management suite for mid-market CPG companies

IRI logo
December 19, 2016
KEYWORDS IRI / management software / revenue growth
Reprints
No Comments

IRI, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, announced the launch of the IRI Revenue Growth Management Suite, a group of prescriptive solutions designed for mid-market clients. The offering quantifies the key  drivers of sales change, prescribes corrective pricing and promotion actions, and measures their potential impact on revenue and profits.

Streamlined revenue growth management initiatives for CPG brands can bolster topline sales by 1 to 2 percent annually. For a manufacturer whose yearly revenue is $500 million, a 1 percent incremental growth in sales translates to a profit improvement of $5 to $10 million. The RGM Suite is a key component of the streamlining process; it uses the core predictive and prescriptive engine of IRI’s Revenue Growth Management Enterprise Suite. This allows mid-market clients to quickly build and enable revenue management capabilities using models from one of more than hundreds of categories linked directly to IRI Liquid Data. 

“We further refined our existing pricing and promotion solutions specifically for mid-market companies, so that we can help them focus on the core of what matters for business growth — creating a robust revenue management strategy and activating it in a crisp manner,” said Dr. Krishnakumar (KK) S. Davey, president of Strategic Analytics for IRI. “The interactive solutions of the RGM Suite allow users to seamlessly access data, whether through a tablet or desktop, and conduct powerful analysis in an efficient manner.” 

The RGM Suite provides a way for clients to add predictive analytics to their IRI Market Advantage solution. It leverages previously standalone solutions, including IRI Price and Trade Advantage Mobile and IRI Business Value Drivers. The new RGM Suite combines diagnostics and insights into drivers of market performance with the ability to create a series of reports, with an interactive price and trade promotion simulator. 

Clients who sign up for the RGM Suite will have access to IRI’s revenue growth experts and their extensive experience working on a number of categories and brands. The IRI Strategic Analytics revenue growth experts will help initiate clients into the RGM Suite and provide best practices for ongoing engagement and inclusion within a client’s existing team and business process.

“We understand the importance of developing optimal pricing and promotion strategies based on predictive modeling at the most granular level,” Davey continued. “Clients need interactive, easy-to-access “what if” simulators at their fingertips to identify opportunities, as well as test and review different strategies. They also want a straightforward mechanism to foster consistent analytical approaches — regardless of the user — and to provide a standardized format of communicating insights and recommendations, which is what the RGM Suite offers.”

Enabled with these resources, clients can more easily understand the drivers of their business performance. IRI is currently the only provider to offer a robust solutions system, based on store-level price and promotion predictive models, with the modest price range that allows clients to see a significant return on their investment in the solution. 

subscribe to sfwb

Related Articles

IRI announces launch of revenue growth management enterprise suite

IRI shows how to win CPG zero-sum game by uncovering hidden growth pockets

IRI CPG trend analysis highlights growth opportunities across retail channels

Kellogg Company sharpens focus, aligns resources around biggest opportunities for growth

Related Products

The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products

Food and Beverage Cost Control, 6th Edition

Global Morning Goods (Bakery & Cereals) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

Cakes, Pastries & Sweet Pies (Bakery & Cereals) Market in North America - Outlook to 2020: Market Size, Growth and Forecast Analytics

Related Events

Building a Regulatory Strategy for Marketing Food Supplements in Europe: The key steps to a successful product launch

Related Directories

Buhler Inc.

Wire Belt Co. of America

The Judge Group

You must login or register in order to post a comment.

Report Abusive Comment

Subscribe For Free!
  • Print & Digital Edition Subscriptions
  • eNewsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Events

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Best New Snack Products 2019

Vote for the Best New Snack Product Of 2019
Poll Archive

Products

Advances in Science & Engineering of Rice

Advances in Science & Engineering of Rice

See More Products
sfwb events
best new snack and bakery products 2019

Snack Food & Wholesale Bakery Magazine

december 2019 sfwb

2019 December

December's Snack Food & Wholesale Bakery publication features our cover report: The Top 50 Snack and Bakery Companies; plus much more!
View More Create Account
  • More
    • Associations
    • Columns
    • Custom Content & Marketing Solutions
    • Digital Literature
    • Food & Beverage Brands
    • Interactive Product Spotlights
    • Market Research
    • SFWB Store
    • Want More?
    • Privacy Policy
    • Subscribe
    • Survey And Sample

Copyright ©2019. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing