Ready protein bars hit the Vitamin Shoppe
The bars are free from gluten, artificial sweeteners, sugar alcohols, and bulking agents.
Ready, a protein-focused snacks and beverage brand, has partnered with The Vitamin Shoppe to launch its protein bars in more than 640 retail locations across the U.S., including Super Supplements stores and vitaminshoppe.com.
The rollout includes Ready’s existing Chocolate Peanut Butter and Chocolate Chip flavors, along with a new Iced Oatmeal Cookie bar available exclusively at The Vitamin Shoppe. The new flavor combines cinnamon, oats, and vanilla drizzle, formulated with high protein, fiber, and whole grains.
Ready protein bars are positioned for a broad consumer base, including those with active lifestyles. Each bar contains 15 g protein, 7 g fiber, and 6 g whole grains. They are free from artificial sweeteners (e.g., sucralose), sugar alcohols (e.g., erythritol, maltitol), and polydextrose or bulking agents. Additionally, the bars are gluten-free and non-GMO
The bars are available in single units for $2.29 and 12-count boxes for $22.99.
“Consumers today are looking for exciting, delicious, high-protein snacks that don't just taste great but are made with ingredients they understand and trust,” says Brian Cavanaugh, chief commercial officer of Ready. “Our new Iced Oatmeal Cookie Protein Bar delivers on that promise and with a unique flavor combination, giving people a clean, delicious option without artificial sweeteners or fillers.”
“Protein bars and functional snacks are among the fastest growing categories at The Vitamin Shoppe and Super Supplements, as more consumers seek out convenient, on-the-go protein options to fuel their active lifestyles,” says Muriel Gonzalez, president of The Vitamin Shoppe. “We're excited to welcome Ready's enticing flavors to our industry-leading assortment of high-performance bars and snacks, especially the exclusive Iced Oatmeal Cookie Bar, which brings a delectable twist to macro-balanced nutrition.”
Related: Surging BFY interest drives ingredient innovation: Balchem
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