Bakery ProductsNew Snack and Bakery ProductsBetter-For-YouBars

IQBAR brings back pumpkin spice flavor

The seasonal treat combines pumpkin and cinnamon notes in the brain-boosting bar.

Pumpkin Spice IQBAR in halloween tableau — Courtesy of IQBAR

IQBAR, a better-for-you brand designed to boost cognitive function, has brought back its Pumpkin Spice bars. According to the company, the snack is suitable for fueling an active lifestyle, bringing a blend of pumpkin flavor and cinnamon spice. A 12-count package has an MSRP of $24.99.

The manufacturer is also debuting a pumpkin-spice-flavored version of its IQJOE beverage. The instant coffee is designed to deliver mind-boosting properties with some of the same ingredients (such as lion’s mane and magnesium) as the bars.

"We’re thrilled to bring back our best-selling Pumpkin Spice IQBAR and debut our new Pumpkin Spice IQJOE, so our community can enjoy the comfort of fall from the first sip of coffee to their mid-day snack,” states Will Nitze, CEO and founder of IQBAR. “Both feature our signature functional ingredients, including lion’s mane and magnesium, to nourish both mind and body while delivering that cozy seasonal flavor.”

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Jenni Spinner is the chief editor of Snack Food and Wholesale Bakery with more than 25 years of experience in business-to-business communications. She has written extensively about food production, safety and packaging; pharmaceutical drug development; concrete and masonry construction; and more. She holds a Bachelor’s in Communications from the University of Illinois. Jenni can be reached at spinnerj@bnpmedia.com.

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