IQBAR brings back pumpkin spice flavor The seasonal treat combines pumpkin and cinnamon notes in the brain-boosting bar. Jenni Spinner October 6, 2025 The better-for-you brand combines purported cognitive functions with the popular seasonal flavor.Read More
Consumers have functional snacks on the brain: webinar The 10/8 online event will outline trends in foods offering cognitive benefits. Jenni Spinner September 23, 2025 Looking to incorporate brain-boosting benefits into your recipes? This webinar will dive into the questions your company is seeking answers for.Read More
IQBAR has functional ingredients on the brain The company’s bars include ingredients geared toward boosting cognitive function. Jenni Spinner July 29, 2025 In addition to plant-based protein and fiber, the snack products include lion’s mane, magnesium, and other things intended to improve brain health.Read More
IQBAR expands to Costco The snack bars are made without gluten, soy, and dairy. Liz Parker Kuhn June 25, 2025 The brand will offer its plant-based protein bar flavors of Peanut Butter Chip, Chocolate Sea Salt, and Almond Butter Chip in an 18-count variety pack at all 627 Costco locations.Read More
Good Housekeeping announces winners of 2024 Best Snack Awards Select winners can be found in the July/August issue of Good Housekeeping. Liz Parker Kuhn April 3, 2024 Dietitians, food scientists, chefs, and taste testers evaluated thousands of samples to choose the winners.Read More
Lotus Bakeries' corporate venture fund invests in IQBAR IQBAR is sold in approximately 8,000 stores across the U.S. January 3, 2023 IQBAR is available in seven core flavors such as almond, wild blueberry, and chocolate sea salt.Read More