As the holiday season approaches, traditions and childhood memories continue to shape snacking behaviors, according to the sixth annual State of Snacking report from Mondelēz International.

Conducted in partnership with The Harris Poll, the survey tracks snacking habits across 12 countries. Findings show that tradition and connection play a significant role in snack choices, particularly in Asian cultures where snacks are integrated into celebrations such as the Mid-Autumn Festival and Diwali.

Key findings include:

• 76% of global respondents agree that some of their fondest childhood memories involve sharing a snack with a parent.
• 78% enjoy sharing their favorite childhood snacks with others, with higher rates in the Philippines (90%), Indonesia (90%), China (86%), and India (86%).
• 73% say certain snacks have been passed down through generations in their families, with strong agreement in Indonesia (88%), India (85%), and the Philippines (84%).

“Snacking is about more than satisfying a craving—it’s about tapping into cherished memories and forging deeper connections, particularly during the holiday season,” says Melissa Davies, senior manager, global insights & trendspotting at Mondelēz International. “Whether it's recreating childhood memories or establishing new rituals, snacks play a central role in celebrating the holidays and strengthening bonds.”

Mondelēz International is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.