Chuza launches Mexican trail mixes
The new products join the brand's chili-dusted dried fruit snacks at Whole Foods.

Chuza, the Mexican-owned, minority-certified snack brand known for its chili-dusted dried fruit snacks, is expanding its product portfolio with the launch of its brand new Trail Mix line. Beginning in November, three varieties of trail mixes will be available in select Whole Foods Market locations.
Whole Foods Market has been an early supporter of Chuza. This latest rollout continues that support, bringing Chuza's sweet-meets-spicy blends to even more snack aisles. Each mix combines sweet, spicy, and savory flavors rooted in Mexico’s culinary traditions, layering naturally dried fruits, roasted nuts, seeds, and Chuza’s signature chili seasoning.
Available at select Whole Foods Market stores and Chuza.com, the three new varieties include:
- Clásico Trail Mix: A blend of dried cranberries, roasted peanuts, cashews, and almonds.
- Barrio Mix: Chuza's take on the traditional bar mix, packed with roasted peanuts, sesame chips, corn sticks, corn nuts, almonds, and pepitas.
- Tropical Trail Mix: A tropical-inspired blend featuring roasted peanuts, almonds, sesame chips, cashews, corn nuts, and dried pineapple.
“These trail mixes represent a major milestone for Chuza,” said Danny Schwarz, founder of Chuza. “This launch allows us to expand our reach into new snacking occasions while staying true to what Chuza stands for—quality ingredients, bold flavors, and a celebration of our culture, and we are super excited to be launching them with Whole Foods Market, which has been a great supporter of Chuza and so many emerging brands.”
“Snacking should be fun, flavorful, and a little unexpected—and that’s exactly what Chuza delivers,” said Lisa Tosun, Senior Forager for Emerging Brands at Whole Foods Market. “With these trail mixes, our shoppers get to experience a new take on a classic snack with the bold spirit of Mexico woven in.”
Related: Mexican snack brand opens way for cactus, Latin flavor in U.S. retail
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!




