Bauducco, the world's largest producer of panettone, has launched of Bauducco Chocottone, a chocolate-forward reimagining of the Italian holiday sweet loaf, in the U.S. Developed as an exclusive trademark within Bauducco's signature panettone line, the new confection combines Bauducco's heritage of traditional craftsmanship with contemporary flavors designed to bring more sweetness and indulgent moments to the season, the brand says.

Bauducco Chocottone is a ready-to-eat holiday sweet loaf studded with chocolate chips and finished with an indulgent fudge coating that can also be used for breakfast classics like French toast. The new confection is available in three flavors, including:

• Chocottone Chocolate Chips: Featuring creamy chocolate chips and a fudge coating. 
• Chocottone Peanut Butter: Indulgent peanut butter, creamy chocolate chips and a fudge coating.
• Chocottone Hazelnut Cream: Smooth hazelnut cream, creamy chocolate chips and a fudge coating.

"As we hold an impressive 86% share of the American panettone category, our research shows that today's U.S. holiday consumers are increasingly seeking indulgent, chocolate-forward treats that reflect evolving tastes. Bauducco Chocottone was created to meet this desire for richer, sweeter flavors while preserving the artisanal quality that defines our Panettone; it represents a natural and strategic evolution for our brand. Bauducco Chocottone is our gateway to introducing panettone to a new generation of consumers," says Juliana Corá Bastos, marketing and trade marketing director, Bauducco International BU.

To offer consumers a taste of Bauducco Chocottone, the brand is hosting events throughout New York City this holiday season. Consumers can stop by the following locations: 

• Grand Central Station Holiday Fair: December 1– December 31
• Macy's at Herald Square: December 3 – January 3
• Columbus Circle at Central Park: December 2 – December 31

Additionally, Bauducco continues to offer its traditional Bauducco Panettone in 24-oz and 2.8-oz sizes and the Bauducco Pandoro in 17.5-oz.

Bauducco Chocottone will be available at retailers nationwide and Amazon starting in November.

Related: Bauducco Foods breaks ground on production, distribution facility