With many consumers seeking ways to reduce sugar intake, Mondelēz International's Oreo brand is addressing that desire and filling the gap by releasing Oreo Zero Sugar cookies for the first time in the U.S. market. This launch aims to bring a new dimension to the category and reinforces the brand’s commitment to evolving alongside its purchasers, in a sugar-free option, it says.

Recent trends underscore a growing desire for mindful indulgence as 66% of Americans are reportedly trying to limit sugars in their diet in 2024 (Source: Statista, Share of Americans trying to limit or avoid dietary sugar intake 2024), and presently sandwich cookies are relatively absent from the sugar-free segment.

The cookies are sweetened with maltitol, polydextrose, sucralose, and ace-k, and are aspartame-free. Featuring a refreshed design, the cookies come in a standup bag, for convenient on-the-go snacking, making it easier for consumers to enjoy them in a way that fits their modern lifestyle, the brand notes.

Both the Original and Double Stuf options will be available permanently nationwide, starting in January 2026. Learn more here.

Mondelēz International is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.