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Muddy Bites debuts Game Day packaging

The new products are being introduced exclusively at Target.

Muddy Bites, the snack brand that reportedly introduced the world to the mini filled waffle cone, announced its nationwide rollout at Target with the launch of its Game Day inspired packaging design, supported by in-store activations. Just in time for the Big Game, shoppers can now find football-themed Muddy Bites Milk Chocolate and Peanut Butter Chocolate flavors on Target shelves across the country.

The new Game Day packaging brings Muddy Bites’ personality to life while celebrating the moments that matter most: gathering with friends, sharing snacks, and enjoying every bite, the brand says.

“This new launch with Target is a huge milestone for our brand,” says Stephanie Paras, CEO of Muddy Bites. “Target has been an incredible partner, and bringing our Game Day packaging and core flavors to stores nationwide allows even more people to discover what makes Muddy Bites different. Delicious taste, unique texture, simple ingredients, and snacks that are genuinely fun to eat.”

Unlike many snacks in the cookie category, Muddy Bites are made with simple, premium ingredients, focusing on flavor without relying on artificial ingredients or preservatives, the brand notes. Each bite delivers the nostalgic joy of a crunchy waffle cone filled with rich chocolate or creamy peanut butter, it adds.

The new Game Day packaging at Target also marks the debut of Muddy Bites’ new 4.25-oz bag, offering more to share for game-day gatherings. The larger format doubles the number of servings per package, making it suitable for entertaining, parties, and everyday snacking.

While Muddy Bites’ new Game Day packaging is designed with football-season entertaining in mind, the expanded Target partnership reflects the brand’s broader growth and continued commitment to meeting consumers wherever they shop, it adds.

Muddy Bites are now available in Milk Chocolate and Peanut Butter Chocolate flavors at Target stores nationwide, as well as online at Target.com. All Muddy Bites flavors and information are available at muddybites.com.