This Valentine’s Day, General Mills is celebrating the season with new additions like Annie’s Bunnies & Hearts Fruit Snacks and Pillsbury Toaster Strudels with Rainbow Sprinkles alongside returning products like Gushers Valentine’s Tropical Variety and Chocolate Cheerios. 

Products include:

Bake up something sweet

• New Betty Crocker Delights SuperMoist Strawberry Cake Mix: This strawberry cake mix delivers SuperMoist texture and crowd-pleasing sweetness in every slice, the brand says.
• New Betty Crocker Soft-Baked Cookie Mix (Lemon & Strawberry): Each package of these reportedly easy-to-make fruit-flavored cookie mixes includes frosting and heart-shaped sprinkles. 
• New Pillsbury Toaster Strudel Pastries (Mixed Berry with Strawberry Icing & Strawberry with Rainbow Sprinkles): These limited-time Pillsbury Toaster Strudel varieties bring a Valentine’s twist to a breakfast pastry with seasonal icing accents.
• Returning Pillsbury Hearts Shape Sugar Cookies: Ready to bake with festive pink and red heart designs.  

Snackable Valentines   

• New Cinnamon Toast Crunch Strawberry Mini Treat Bars:  Crispy, on-the-go snack bars made with Cinnamon Toast Crunch cereal squares and a burst of strawberry flavor, topped with icing drizzle.  
• New Annie's Bunnies & Hearts Fruit Snacks: Organic bunny and heart shapes bring a festive touch to Valentine’s Day, General Mills says.

Morning options

• Returning Cinnamon Toast Crunch Strawberry: Every crispy square has a cinnamon swirl and is infused with the tangy-sweet taste of strawberries and blasted with signature Cinnadust.  

Additional returning seasonal favorites include: 

• Fruit Roll-Ups Valentine's Day Mini Rolls 
• Nature Valley Strawberry Crispy Creamy Wafer Bars 
• Pillsbury Heart Cutout Shape Sugar Cookies
• Pillsbury Ready-to-Bake Red Velvet Cookie Dough with Oreo

General Mills is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.