General Mills is launching a variety of Valentine’s Day-themed cereals and snacks, and leading the lineup is the return of the company's Heart-Shaped Cheerios. From Honey Nut to Chocolate, consumers can purchase special-edition boxes in a variety of flavors that boast heart-shaped cereal shapes in every bowl. 

This year’s boxes feature names of consumers' loved ones—from “Brother” to “Abuela”—so they can gift hearts to a loved one and inspire heart-healthy choices.

Other new items this season include:

• Cereals inspired by treats to start off your Valentine’s Day morning strong, like Cinnamon Toast Crunch Strawberry and two new flavors of Loaded Cereals, S’mores and Chocolate Strawberry.
• Mixes and doughs, like Betty Crocker Soft Baked Cookie Mixes in Birthday Cake Batter, Chocolate Caramel, Betty Crocker Oreo Mixes, and Pillsbury Red Velvet Cookie Dough with Oreo.
• Signable, shareable snacks like Seasonal Gushers Tropical Fruit Snacks, Fruit by the Foot Minis, and Chex Mix Muddy Buddies.

The full roster includes:

Cereals:

• Cheerios Heart Shapes
• Cinnamon Toast Crunch Strawberry
• Loaded Chocolate Strawberry
• Loaded S’mores
• Cheerios Chocolate Strawberry
• Chocolate Cheerios Valentine’s Day Packs

Meals and baking:

• Betty Crocker Soft Baked Cookie Mix
• Betty Crocker Oreo Exclusives, such as Oreo Truffle Mix, Oreo Cookie Pie Mix, and Oreo Baked Cheesecake Mix
• Pillsbury Red Velvet Cookie Dough with Oreo
• Pillsbury Valentine's Hearts Shape Cookies
• Betty Crocker Now Fudgier Supreme Triple Chunk Brownie Mix

Snacks:

• Fruit by the Foot Valentine’s Day Minis
• Gushers Valentine’s Day Tropical Fruit Snacks
• Chex Mix Muddy Buddies Cinnamon Toast Crunch
• Fruit Roll-Up Valentine’s Day Minis
• Chex Mix Muddy Buddies Cookies & Cream
• Chex Mix Muddy Buddies Chocolate Peanut Butter

General Mills is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.