GoNanas, the better-for-you banana bread brand reportedly known for its innovative mixes and simple ingredients, has announced a limited-edition collaboration with Little Bites, the mini muffins brand owned by Entenmann's (Bimbo Bakeries). 

The new GoNanas x Little Bites Blueberry Muffin Banana Bread Mix aim to bring the nostalgic flavor of the classic Little Bites Blueberry Muffins to a new generation; this time in a warm, freshly baked, better-for-you banana bread format. The mix has launched at Target stores nationwide and on eatgonanas.com for a limited time.

This will be the first time that Little Bites is meeting the way this generation eats, it says, with simple ingredients, plus gluten-free, dairy-free, vegan, and allergy-friendly formulations.

“We grew up on Little Bites, so getting the opportunity to reimagine their iconic snack into a GoNanas at-home baking mix has been surreal,” says Morgan Friedman, co-founder, GoNanas. “This launch is all about nostalgia meeting modern wellness. You get the same blueberry muffin flavor you remember from your childhood, just made with simple, better-for-you ingredients.”  

The new mix blends GoNanas’ signature brown-sugar base, vanilla, and real blueberries. Unlike traditional packaged mini muffins, this collaboration invites consumers to bake the mix at home.

“You’d never guess it was made from a mix,” adds Annie Nasatir, co-founder of GoNanas. “It’s that good. We wanted the flavor to take people right back to childhood while still fitting the needs of today’s families, free from gluten, dairy, nuts, and artificial ingredients.”  

The launch marks GoNanas’ latest collaboration in its rapidly growing portfolio and reinforces the brand’s mission to bring nostalgia, flavor, and accessibility to the better-for-you baking aisle, it notes.

Grupo Bimbo S.A.B. de C.V. is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.