Snack and Bakery logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Snack and Bakery logo
  • SNACK PRODUCTS
    • New Products
    • Chips
    • Crackers
    • Frozen Snacks/Appetizers
    • Nuts & Trail Mixes
    • Popcorn
    • Pretzels
    • Puffs/Extruded Snacks
    • Tortilla Chips
    • Other Snacks
  • BAKERY PRODUCTS
    • New Products
    • Bars
    • Breads
    • Breakfast Products
    • Cookies
    • Desserts
    • Pizza
    • Muffins
    • Snack Cakes
    • Sweet Goods
    • Tortillas
  • INGREDIENTS
    • New Ingredients
    • Chocolate
    • Dairy
    • Extruded
    • Flavors & Colors
    • Fruit
    • Functional
    • Grains
    • Inclusions
    • Nutritional
    • Nuts & Seeds
    • Sweeteners
  • EXCLUSIVES
    • EQUIPMENT
      • New Equipment
      • New Technology
      • Belts & Conveyors
      • Depositors, Dividers & Rounders
      • Extruders
      • Fryers
      • Laminators & Sheeters
      • Mixers
      • Inspection & Detection
      • Ovens & Proofers
      • Packaging
      • Slicing, Cutting & Portioning
    • State of the Industry
      • State of the Industry: Snacks
      • State of the Industry: Bakery
    • Bakery of the Year
    • Snack Producer of the Year
    • Top 50 Snack & Bakery Companies
      • Submit Your Company
  • TRENDS
    • Artisan Baking
    • Better-For-You
    • Cannabis Edibles
    • Clean Label
    • Flavor Trends
    • Food Safety
    • Gluten-free
    • Keto
    • Plant Efficiency
    • Sustainability
  • MORE
    • Blogs
    • Case Studies & Advertorials
    • Classifieds
    • Newsletter
    • Ingrained Insights Podcast
    • SFWB Store
    • Image Galleries
    • Submit New Products
    • Videos
    • Webinars
  • DIRECTORIES
    • SFWB BUYER'S GUIDE
    • CANDY BUYER'S GUIDE
    • Get Listed!
    • Take a Tour
  • CANDY
  • SIGN UP!
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact
    • SIGN UP!
Bakery ProductsNew Snack and Bakery ProductsDessertsCakes

Sprinkles debuts LTO cupcake collab

The new snack is in partnership with Maple Hill and Diamond Crystal Salt.

By SF&WB Staff
Sprinkles debuts LTO cupcake collab

Courtesy of Sprinkles

June 10, 2025

Sprinkles is launching a Chocolate Salted Pretzel Buttercream cupcake, a national product collaboration with Maple Hill and Diamond Crystal Salt Co. The product is the first-ever brand collection to be available for nationwide shipping (not just sold in local bakeries), offering widespread access to the treat.

Chocolate Salted Pretzel Buttercream is made with Maple Hill’s 100% grass-fed organic unsalted butter and topped with a salted pretzel buttercream made with Diamond Crystal Kosher Salt Flakes and Maple Hill’s unsalted butter—finished with a crushed pretzel rim.

“At Maple Hill, we believe that better dairy starts with better farming, and that even indulgent treats should be made with ingredients you can feel good about,” says Jim Hau, president at Maple Hill. “This collaboration was a natural fit. Sprinkles and Diamond Crystal Salt Co. both share our dedication to quality and transparency. Together, we’ve created something truly special: a decadent cupcake that reflects the care, craftsmanship, and values behind every ingredient.”

"At Diamond Crystal Salt Co., we’ve spent more than a century helping chefs and bakers unlock flavor,” says Asheesh Choudhary, SVP salt and consumer brands at Cargill. “This cupcake shows just how transformative using quality ingredients like Diamond Crystal kosher salt can be. Our uniquely-shaped, hollow kosher salt flakes can bring in balance, depth, and a tasty crunch to every bite.”

“This collaboration is all about elevating everyday indulgences, and at Sprinkles, we believe the best cupcakes are made with the best ingredients,” says Justin Murakami, president at Sprinkles. “We partnered with Maple Hill and Diamond Crystal Salt Co. because we share a belief in doing things the right way, through quality, care, and a deep love of craft. We can’t wait for guests across the country to experience this cupcake, made to delight in every bite.”

Available June 16 through June 29, the limited-edition cupcake can be found at Sprinkles bakeries, Cupcake ATMs, and for nationwide delivery at sprinkles.com.


Related: Sprinkles Chocolate introduces S'mores Cupcake Cups

KEYWORDS: sprinkles

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Snack Products
    By: Liz Parker Kuhn and Jenni Spinner
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    New Snack and Bakery Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    State of the Industry
Manage My Account
  • eMagazine Subscription
  • Manage My Preferences
  • Newsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Two loaves of bread, one more round and one more long/rectangular, both in packaging.

State of the Industry 2026: Bread shifts towards healthier alternatives

Burger served on white plate on top of a decorated table

State of the Industry: Buns keep rolling along

Candy Hall of Fame Experience selects Chicago as its home

Video: Candy Hall of Fame prepares to open in Chicago

Speaking Gen Y/Z/Alpha's Language Webinar

Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

global top 100

Related Articles

  • Sprinkles debuts Cupcake Cups at Target nationwide

    Sprinkles debuts Cupcake Cups at Target nationwide

    See More
  • Sprinkles debuts licensing expansion

    Sprinkles debuts licensing expansion

    See More
  • Crumbl debuts LTO Butter Cake

    Crumbl debuts LTO Butter Cake

    See More

Related Products

See More Products
  • Bakery Food Manufacture and Quality: Water Control and Effects, 2nd Edition

  • The Chorleywood Bread Process

  • bakery products.jpg

    Bakery Products: Science and Technology, 2nd Edition

See More Products

Related Directories

  • Enjay Converters Ltd.

    ENJAY Converters Ltd has provided the Bakery & Deli markets with Unique, Cost Effective Packaging Concepts for over 40 Years. Manufacturer of Cake Boards, Cake Pads, Cake & Pastry Boxes, Cupcake & Tulip Liners & Stands, Disposable Piping Bags, Fish/Deli/Charcuterie backer boards in Stock and Custom Sizes.
  • Unifiller Systems ULC

    Unifiller, a brand of Coperion, is a global leader in providing automated portioning solutions and specialized equipment for the food, bakery, pharmaceutical, cosmetics, and pet food industries. Our extensive product line includes single and multi-piston depositors, food pumps, filling machines, cake and cupcake decorating equipment, icing machines, pastry machines, extruders, and cookie machines.
  • Dunbar Systems Inc.

    Celebrating our 43rd year in business, Dunbar Systems designs, sells, engineers, installs and supports cost effective systems for commercial bakeries.
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing