Sprinkles debuts LTO cupcake collab
The new snack is in partnership with Maple Hill and Diamond Crystal Salt.

Courtesy of Sprinkles
Sprinkles is launching a Chocolate Salted Pretzel Buttercream cupcake, a national product collaboration with Maple Hill and Diamond Crystal Salt Co. The product is the first-ever brand collection to be available for nationwide shipping (not just sold in local bakeries), offering widespread access to the treat.
Chocolate Salted Pretzel Buttercream is made with Maple Hill’s 100% grass-fed organic unsalted butter and topped with a salted pretzel buttercream made with Diamond Crystal Kosher Salt Flakes and Maple Hill’s unsalted butter—finished with a crushed pretzel rim.
“At Maple Hill, we believe that better dairy starts with better farming, and that even indulgent treats should be made with ingredients you can feel good about,” says Jim Hau, president at Maple Hill. “This collaboration was a natural fit. Sprinkles and Diamond Crystal Salt Co. both share our dedication to quality and transparency. Together, we’ve created something truly special: a decadent cupcake that reflects the care, craftsmanship, and values behind every ingredient.”
"At Diamond Crystal Salt Co., we’ve spent more than a century helping chefs and bakers unlock flavor,” says Asheesh Choudhary, SVP salt and consumer brands at Cargill. “This cupcake shows just how transformative using quality ingredients like Diamond Crystal kosher salt can be. Our uniquely-shaped, hollow kosher salt flakes can bring in balance, depth, and a tasty crunch to every bite.”
“This collaboration is all about elevating everyday indulgences, and at Sprinkles, we believe the best cupcakes are made with the best ingredients,” says Justin Murakami, president at Sprinkles. “We partnered with Maple Hill and Diamond Crystal Salt Co. because we share a belief in doing things the right way, through quality, care, and a deep love of craft. We can’t wait for guests across the country to experience this cupcake, made to delight in every bite.”
Available June 16 through June 29, the limited-edition cupcake can be found at Sprinkles bakeries, Cupcake ATMs, and for nationwide delivery at sprinkles.com.
Related: Sprinkles Chocolate introduces S'mores Cupcake Cups
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