Ruiz Foods debuts El Monterey Más Bold taquito line
The snack builds on the popularity of the brand's Extra Crunchy products.
El Monterey Más Bold taquitos in chicken bacon ranch and Philly-style cheesesteak varieties
Ruiz Food Products Inc., the largest frozen Mexican food manufacturer in the U.S., is launching Más Bold, a new El Monterey taquito product line with flavors based on Mexican and American favorites, in an infused seasoned shell.
El Monterey Más Bold reflects a growing consumer demand for unique yet accessible flavors to break up mundane everyday snacking routines, the company says. The taquito line offers four new flavor profiles including chicken bacon ranch, spicy chipotle beef, buffalo-style chicken, and Philly-style cheesesteak, building on the success and popularity of the El Monterey Extra Crunchy taquito line. Más Bold taquitos received the highest consumer ratings among all El Monterey non-breakfast taquitos, according to internal test results from summer 2025, Ruiz Foods notes.
“Ruiz Foods continues to evolve to deliver even more of what our customers love and improve the variety and value we offer,” said Jennifer Ginnetti, Ruiz Foods senior vice president, retail business unit. “The new bold flavor profiles of Más Bold build on our strong foundation, allowing us to better meet consumer needs and positions us for the next chapter of innovation.”
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