Rich's launches Filled Donut Bites
The new treat meets America's growing demand for snacking, the company says.
Global, family-owned Rich Products (Rich’s) is expanding its extensive doughnut portfolio with two new offerings that aim to satisfy consumers seeking an indulgent snack: Strawberry Cheesecake Filled Donut Bites and Cornbread Poppers Filled with Hot Honey. An option for limited service restaurants, the poppable doughnut bites are a turnkey solution, arriving frozen, ready to thaw and serve or heat and serve. Operators can offer the doughnut bites on their own or add sweet coatings and decorative toppings.
The doughnut bites meet America’s growing demand for snacking. In fact, 68% of consumers consider snacking as the top occasion for eating doughnuts, followed by 55% who crave them for breakfast (Rich’s Donut Consumer Survey, May 2024). In addition, the predicted four-year growth of doughnuts on menus is 14% according to Datassential Menu Trends 2025.
The 1.31-oz Strawberry Cheesecake Filled Donut Bites feature a soft, golden exterior encasing a creamy, tangy cheesecake filling swirled with strawberry puree. Each bite offers a blend of rich, smooth cheesecake and the sweet, fruity essence of strawberries. The new 1.14-oz Cornbread Poppers Filled with Hot Honey feature a crispy golden exterior that gives way to a soft, moist interior filled with hot honey. Packed 220 per case, the doughnut bites arrive frozen with a shelf life of 270 days.
“Our bite-sized donuts are the perfect menu addition, since research shows that consumers enjoy donuts through all dayparts,” explains Alyssa Barrett, senior customer marketing manager, Rich Products. “They can be a breakfast champion, an anytime snack, an appetizer, or dessert.”
The two new flavors join three other ready-to-finish, filled doughnut bites from Rich’s: Double Chocolate Filled Donut Bites, Jumbo Birthday Cake Filled Donut Bites with Vanilla Frosting Filling, and French Toast Filled Donut Bites with Maple Filling. Non-filled doughnut bite options include Plain Cake Donut Holes, Whole Grain French Toast Cake Bites, Whole Grain Pancake Cake Bites, Whole Grain Rich Cornbread Poppers, Yeast Raised Donut Holes, and Whole Grain Yeast Raised Donut Holes.
In addition to snack-sized doughnut bites, Rich’s offers a well-rounded doughnut portfolio in a variety of classic and on-trend flavors and formats to meet every operator’s labor requirements, it says. The portfolio includes doughs, ready-to-finish options, and thaw-and-serve doughnuts that operators can top with powdered sugar or pair with syrup, icing, and other dips.
Rich Products is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.
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