Sweet Loren’s, known for its clean-label products, is releasing new innovations across breakfast, all-day snacking, and dessert.

At this year’s Natural Products Expo West, the company unveiled its expanded portfolio, which now includes Oatmeal Bars, Scones, and Puff Pastry Stick Kits, alongside new packaging designed to unify its offerings and enhance on-the-shelf presence, the brand says. This evolution is the latest step in the mission of Sweet Loren’s to create refrigerated baked goods from simple, trustworthy ingredients, it adds.

The new products include:

• Sweet Loren’s Oatmeal Bars: Includes 6 g of protein and 3-4 g of fiber, available in Chocolate Chunk, Apple Cinnamon, and Maple Brown Sugar flavors.
• Sweet Loren’s Scones: Available in Chocolate Chunk and Cinnamon Brown Sugar.
• Sweet Loren’s Puff Pastry Stick Kits: Consumers can experience an interactive baking experience with both sweet (Cinnamon Sugar) and savory (Garlic Herb) options by topping with their favorite seasoning, pulling apart, and twisting. The sticks bake in the oven in minutes, and are suitable for sides, appetizers, or bite-size snacks.

By expanding to dayparts, Sweet Loren’s is aiming to unlock fresh occasions to come together and new ways to meet on-the-go consumer needs. Free from gluten, GMOs, and the top nine allergens, these refrigerated, ready-to-bake goods offer wholesome, feel-good nourishment that everyone can enjoy, including those with allergies or food sensitivities, the brand says.

“We are always looking for new ways to innovate to ensure we are meeting the needs of our consumers, reflecting how they bake, host, and snack,” says Loren Castle, founder and CEO, Sweet Loren's. "We designed our entire brand system so that no matter how much we expand, our core promise of trusted ingredients and crave-worthy taste remains front and center."

The packaging design refresh extends across the entire product line, aiming to create a cohesive and easily recognizable brand block in the refrigerated aisle. The modernized design strives to ensure that consumers can easily identify Sweet Loren's products as the portfolio continues to expand into new categories. Sweet Loren’s products are sold in over 30,000 retailers nationwide.

"Our refreshed packaging, with its modernized logo and our signature, eye-catching pink, creates a strong and joyful presence that unifies our entire portfolio on the shelf,” says Tracy Garbowski, SVP of marketing, Sweet Loren’s. “This ensures that whether you're reaching for our classic cookie dough or our new breakfast scones, you instantly recognize the Sweet Loren's quality you trust."

Related: Sweet Loren’s aims to clean up take-and-bake category