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Sweet Loren's, Barbie team up on ready-to-bake cookie

The Valentine's Day bakery treat's pink hue is derived from beets.

Barbie Sweet Loren's — Courtesy of Sweet Loren's

This Valentine’s Day, Sweet Loren’s, a natural refrigerated dough brand, is again teaming up with Mattel Inc.’s Barbie brand to offer limited-edition Barbie Heart Shapes Sugar Cookie Dough.

Sweet Loren’s Barbie Heart Shapes Sugar Cookie Dough, like all Sweet Loren’s products, is gluten-free, dairy-free, and non-GMO, and free from top allergens, including eggs, tree nuts, and peanuts. These limited-edition cookies get their signature pink hue naturally from real beets, delivering a treat without artificial dyes or preservatives.

“Our partnership with Barbie is about celebrating friendships and well-being while enjoying snacks that spark joy, without compromising on taste,” says Loren Castle, CEO and founder, Sweet Loren’s.

According to a recent survey from the National Retail Federation, 65% of consumers aged 25 to 34 are planning to celebrate Valentine’s Day or Galentine’s Day, Sweet Loren's says. Its partnership with Barbie reflects how Gen Z and Millennials alike are redefining the holiday, favoring friendship and looking for meaningful shared moments together, it notes.