Snack ProductsNew Snack and Bakery ProductsPretzels

Pretzelized debuts Sea Salt Pretzel Snackers

The new product is nut-, sesame-, soy-, and dairy-free.

Pretzelized has launched Sea Salt Pretzel Snackers, reportedly a light, crispier twist on the classic pretzel. According to the brand, the snack tastes like a cracker on the inside, with a crunchy pretzel exterior.

The new product is now available in a 10-count multipack of single serve bags nationwide at Whole Foods (SRP: $8.99), and is nut-free, sesame-free, soy-free, and dairy-free.

“Pretzelized launched just over a year ago, and being named the #1 new snack brand by SPINS shows how strongly the concept is resonating," says CEO Ssammy Kestenbaum. "Our new 10-pack of single-serve Sea Salt Pretzel Snackers is our first pack innovation built for convenience, portability, and school-safe snacking. Oven-baked and perfectly portioned for lunchboxes, they’re a nut-free option that gives parents an easy win and brings more fun to back-to-school routines.”

KEYWORDS: Pretzelized sea salt

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.