Betty Crocker debuts Bisquick Cinnamon Toast Crunch mix
The product incorporates the cereal’s Cinnadust cinnamon-sugar flavor.
Bisquick, a brand under General Mills’ Betty Crocker umbrella, is launching Bisquick Cinnamon Toast Crunch Pancake and Baking Mix. Made with the same Cinnadust cinnamon-sugar flavor as its namesake cereal, the product is intended to make it easy for consumers to bake cinnamon-sugar taste right into pancakes, waffles, muffins, cookies, and more.
The all-in-one mix is a permanent addition to the lineup and is made with real cinnamon and no artificial colors. According to the company, it offers a convenient way to add extra indulgence to rushed weekday mornings and a slower, more relaxed weekend.
Marking the brand’s first national launch since 2020, Bisquick Cinnamon Toast Crunch is said to reinforce its role as a go-to solution for quick, comforting, and creative at-home baked goods. It will be available nationally this month.
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