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Yumbo launches Ginger Teriyaki variety

The debut expands the brand's premium sausage sticks line.

Yumbo, the high-protein, premium sausage stick brand known as “meat for real meatheads” and manufactured by Old WisconsinSausage Inc., a subsidiary of Carl Buddig and Company, has announced significant retail expansion and the launch of its newest flavor: Ginger Teriyaki. The new line extension comes on the heels of major retail wins, placing the brand’s entire lineup of bold, hardwood-smoked and premium cuts of meat in front of more consumers nationwide, it says. Consumers will have an opportunity to taste the new variety, along with the full product assortment, during its official debut at Sweet & Snacks Expo (booth 4437), to be held in Las Vegas, May 19–21.

“With Ginger Teriyaki, we are hoping to excite our fans’ palates with a unique spin on one of the top selling flavors in the meat snack category,” comments Charlie Kuoni, senior brand manager, Old Wisconsin and Yumbo. “With eight in 10 Americans prioritizing protein during at least one eating occasion each day, we aim to entice new audiences with bold and intriguing taste that bridges from meal to meal perfectly."

The new Ginger Teriyaki variety (MSRP beginning at $3.49 across all 2-oz varieties) is crafted with premium cuts of pork and beef, and reportedly includes aromatic ginger balanced with tangy teriyaki flavor for a zesty umami snacking experience. Each premium sausage stick is gluten-free, features 11 g protein per serving, and contains no fillers, no added MSG and zero trans fat. Ginger Teriyaki joins Yumbo's lineup of 2-oz, individually wrapped meat sticks, which includes:

Original Yumbo: A premium blend of beef and pork, slow-smoked to perfection
Turkey Yumbo: Offering hardwood smoked and savory turkey flavor
Hot & Spicy Yumbo: Packed with serrano, jalapeño, and red peppers for serious heat
Honey Brown Sugar Turkey Yumbo: A sweet and savory premium turkey option

“The velocity of Yumbo, from our new Ginger Teriyaki flavor to our multipack offerings and expanding retail partnerships, has been tremendous," says James Buddig, executive VP, C Store, Carl Buddig and Company and a fourth-generation member of the Buddig family. “Today’s consumers are looking for bigger, better-tasting meat sticks that don’t sacrifice quality, and our sales growth proves we are filling that gap.”

Consumers can now find Yumbo at major convenience stores and traditional grocery and retail outlets, including 7-Eleven, Wawa, Circle K, Speedway, Maverik, Walmart, Meijer, ShopRite and Piggly Wiggly, as well as online on Amazon.