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Bakery ProductsNew Snack and Bakery ProductsDessertsSweet GoodsCakes

Little Debbie debuts new treats, packaging

The two new products include Valentine's Day Snack Cakes and Vanilla Mini Donuts.

By Liz Parker Kuhn
Little Debbie debuts new treats, packaging
McKee Foods

courtesy of: McKee Foods

January 2, 2024

As the Valentine season draws near, McKee Foods, maker of the Little Debbie brand, has revealed two additions to its Valentine's Day lineup, accompanied by a packaging refresh. Adding to its Valentines Day lineup, Little Debbie will be releasing Valentine's Day Snack Cakes and Vanilla Mini Donuts.

For consumers who savor a smaller indulgence, the Little Debbie Vanilla Mini Donuts are coated in light pink frosting and adorned with a white icing pattern.

The new Big Pack Valentines Cakes are individually-wrapped and topped with light pink frosting and a white icing stripe pattern. Each carton contains six big snack cakes. 

In addition to the new treats, Little Debbie is unveiling fresh packaging graphics across the Valentine's Day lineup. The new designs showcase a modern aesthetic, and include details such as light teal backgrounds and pink paper cutout hearts.

"We are thrilled to introduce our new Vanilla Mini Donuts and Big Pack Valentine Cakes—Vanilla to our cherished Little Debbie family," said Erica Cunningham, Little Debbie product manager II at McKee Foods. "These additions underscore our commitment to providing a diverse range of treats that cater to the varied preferences of our customers. Whether you're a fan of bite-sized indulgences or classic vanilla goodness, each new item ensure there's something for everyone to enjoy this Valentine's season."

The additions join the already well-known lineup of Little Debbie Valentine treats, each presented in the brand's designs.

The new Little Debbie Vanilla Mini Donuts and Big Pack Valentine Cakes—Vanilla are now available at leading retailers and convenience stores nationwide.


McKee Foods Corp. is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.

KEYWORDS: Little Debbie McKee Foods Valentine's Day

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Liz200

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.

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