Mondelēz International's Clif Builders brand has announced the launch of three new products to expand its high-protein bars portfolio. The new innovations include Builders Oreo-flavored and Builders Reduced Sugar Crispy Protein bars in two flavors.

“With our Builders protein bars, we’re focused on delivering purposefully crafted high-protein fuel options and developing indulgent products without artificial sweeteners,” says Saurabh Kaushik, director brand marketing at Mondelēz. “Along with our new Oreo-flavored Builders protein bar, we're introducing Reduced Sugar Crispy Protein Bars, offering 5 g of sugar per bar, for those looking for delicious protein fuel with less sugar to help power their active day.” 

Inspired by the cookie, new Builders' Oreo-flavored protein bar offers the flavor in an on-the-go format. The bar includes 20 g of plant protein, no artificial sweeteners, and gluten-free ingredients.

A new innovation from the Clif Builders brand, Reduced Sugar Crispy protein bars offer 16 g of protein and 5 g of sugar per bar, with no artificial sweeteners. Available in two flavors, Almond Salted Caramel and Peanut Butter Chocolate flavored, Builders Reduced Sugar Crispy bars are made with real nuts, no artificial sweeteners, and gluten-free ingredients.

The new Clif Builders protein bar products are available at retailers nationwide, with a suggested retail price of $1.99-$2.19 per bar or $9.98 for a box of six 2.4-oz bars.

Mondelēz International is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.