Herr’s Flavored by Philly campaign is celebrating America’s 250th birthday this year with snack flavors to honor freedom, liberty, and unity that define both Philadelphia and the nation, the brand says. This year's theme is Flavored by Philly: Taste the 250.

Now in its fifth year, the Flavored by Philly competition has become a highly anticipated annual event, the company says. This special edition of Flavored by Philly: Taste of 250 pays tribute to the bold, authentic spirit that has always defined America’s birthplace, it adds. Each flavor concept—Freedom, Liberty, and Unity—represents an ideal that helped shape the American story. Nearly 100,000 votes were received from November 12 to December 10th, with consumers selecting from a curated lineup of flavors inspired by those ideals.

2026 Herr’s Flavored by Philly: Taste the 250 winners

Freedom Loaded Cheese Fries

Inspired by the bold and enduring vision of American independence first declared at Independence Hall in Philadelphia, Freedom Loaded Cheese Fries is a ripple potato chip seasoned to taste like crispy French fries topped with creamy cheese and smoky bacon.

Liberty Hickory Barbeque

Paying homage to the Philadelphia Liberty Bell, which has stood for liberty and bold beginnings since the birth of the nation, Liberty Hickory Barbeque is a ripple potato chip with barbecue-sauce flavor combined with sweet molasses and a smoky hickory flavor.

United Jalapeño Cream Cheese

Driven by the spirit of Betsy Ross, who is attributed with designing the first American Flag and whose house in Philadelphia stands to this day as a symbol of unity, United Jalapeño Cream Cheese is a ripple potato chip with cream cheese flavor paired with mild jalapeño pepper spice.

“America’s 250th is an amazing time to be able to share potato chip flavors made by the people for the people,” says Ed Herr, executive chairman of the board of Herr’s. “Flavored by Philly: Taste the 250 is our way of honoring the city that continues to inspire our flavors and our fans.”

Since launching in 2021, Herr’s Flavored by Philly has been a love letter to the region’s food scene and community pride, the brand remarks. From cheesesteaks to roast pork and tomato pie, past flavor finalists have paid homage to the tastes that make Philly one of a kind. This year’s Flavored by Philly: Taste the 250 competition was especially competitive, with potato chip fans eager to cast their votes for the three flavors that best represent Philadelphia, the company notes.

The limited-time-only Herr’s Flavored by Philly: Taste the 250 potato chips are available for the summer everywhere Herr’s is sold, in store and online.

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