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Snack ProductsNew Snack and Bakery ProductsChips

Pringles, Buffalo Wild Wings get saucy with new chips

The brand has infused the flavor of B-Dubs' sauces into its crisps, in three options.

By SF&WB Staff
Pringles, Buffalo Wild Wings turn sauces into chips
Courtesy of Pringles
July 27, 2026

Mars' Pringles brand and Buffalo Wild Wings are bringing the taste of three wing sauces to its stackable crisps for the first time ever.

Marking Pringles' first flavor collab with a national restaurant brand in more than five years—in 2020, it released a Wendy's Baconator flavor, and in 2021, a Spicy Chicken Sandwich variety—the partnership aims to transform three consumer-favorite B-Dubs sauces into crisps.

"When two brands that are synonymous with game day and flavor come together, fans expect something big," says Mauricio Jenkins, salty snacks brand and content lead, Mars Snacking North America. "We've taken the unmistakable flavors people love from Buffalo Wild Wings and packed them into our iconic stackable crisps, creating a lineup that's made for every kickoff, watch party, and tailgate."

The new Pringles x Buffalo Wild Wings lineup delivers a flavor roster with a range of heat levels:

  • Pringles x Buffalo Wild Wings Parmesan Garlic: Featuring a tangy citrus note followed by aged parmesan, roasted garlic, Italian herbs, and a hint of red spice.
  • Pringles x Buffalo Wild Wings Medium Buffalo: Tangy Buffalo flavor with cayenne heat and a smooth buttery finish.
  • Pringles x Buffalo Wild Wings Asian Zing: Notes of tanginess from rice vinegar, followed by heat from chili peppers and balanced with a hint of soy sauce and ginger.

"We're excited to partner with Pringles to bring Buffalo Wild Wings flavors to snack lovers in a whole new way," says Tristan Meline, brand president, Buffalo Wild Wings. "From game day to every day, these crisps capture the bold taste fans know and love from B-Dubs. It's a fun way to introduce new consumers to the brand and invite them to experience our legendary flavors firsthand."

Shoppers can stock up on all three Pringles x Buffalo Wild Wings crisps starting this month at select retailers, expanding nationwide in September, for a suggested retail price of $2.69 per can.


Mars is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.

KEYWORDS: buffalo wing flavor collaboration foodservice Mars Pringles

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