Snack and Bakery logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Snack and Bakery logo
  • SNACK PRODUCTS
    • New Products
    • Chips
    • Crackers
    • Frozen Snacks/Appetizers
    • Nuts & Trail Mixes
    • Popcorn
    • Pretzels
    • Puffs/Extruded Snacks
    • Tortilla Chips
    • Other Snacks
  • BAKERY PRODUCTS
    • New Products
    • Bars
    • Breads
    • Breakfast Products
    • Cookies
    • Desserts
    • Pizza
    • Muffins
    • Snack Cakes
    • Sweet Goods
    • Tortillas
  • INGREDIENTS
    • New Ingredients
    • Chocolate
    • Dairy
    • Extruded
    • Flavors & Colors
    • Fruit
    • Functional
    • Grains
    • Inclusions
    • Nutritional
    • Nuts & Seeds
    • Sweeteners
  • EXCLUSIVES
    • EQUIPMENT
      • New Equipment
      • New Technology
      • Belts & Conveyors
      • Depositors, Dividers & Rounders
      • Extruders
      • Fryers
      • Laminators & Sheeters
      • Mixers
      • Inspection & Detection
      • Ovens & Proofers
      • Packaging
      • Slicing, Cutting & Portioning
    • State of the Industry
      • State of the Industry: Snacks
      • State of the Industry: Bakery
    • Bakery of the Year
    • Snack Producer of the Year
    • Top 50 Snack & Bakery Companies
      • Submit Your Company
  • TRENDS
    • Artisan Baking
    • Better-For-You
    • Cannabis Edibles
    • Clean Label
    • Flavor Trends
    • Food Safety
    • Gluten-free
    • Keto
    • Plant Efficiency
    • Sustainability
  • MORE
    • Blogs
    • Case Studies & Advertorials
    • Classifieds
    • Newsletter
    • Ingrained Insights Podcast
    • SFWB Store
    • Image Galleries
    • Submit New Products
    • Videos
    • Webinars
  • DIRECTORIES
    • SFWB BUYER'S GUIDE
    • CANDY BUYER'S GUIDE
    • Get Listed!
    • Take a Tour
  • CANDY
  • SIGN UP!
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact
    • SIGN UP!
Columns

The Final Word

March 11, 2009
Managing editor Marina Mayer believes that Americans should look at today's economical situation as the glass being half full.




Little Less Crazy

With everyone in such a tizzy over the economy, it’s a struggle to look at the glass as half full.
    Businesses are closing at every heartbeat. Every day more Americans are out of a job. It’s gotten so bad that some people will work for peanuts, and that’s the good news.
    The bad news is that they can’t even eat them.
    How unfortunate is that?
    Even reading the ever-thinning newspaper has become a chore as the punches just keep coming. It’s simply painful to read how almost every economist predicts that “this situation”  - they don’t even call it by name - is not over yet.
    Go ahead, please kick us while we’re down.
    But I believe that things happen for a reason. Call me crazy, but sometimes a good thing can come out of a horrible “situation.”
    So maybe we haven’t necessarily hit rock bottom. Maybe we’ve just hit the “pause button,” which may be something that everyone needs once and a while.
Instead of moving a million miles a minute, maybe we should take a deep breath and enjoy the scenery.
    How do we enjoy it if everything looks so bad?
    Hear me out. Again, no, I’m not crazy.
    Take, for example, dining out. I don’t know anybody who doesn’t like going out to dinner, but it is no longer an option for the cash-strapped family with four kids or the pack of friends who just got laid off. Even those of us who are just pinching pennies now find ourselves clipping coupons and bringing lunch to work.
    Not even a $5 footlong does it these days.
    Although such a change in behavior is bad news for the foodservice industry, eating at home more often can result in more quality time with loved ones. In the past, my husband and I would venture out to restaurants every other week just so I didn’t have to clean up a dirty kitchen. Then we would wait for a table, wait for our food and practically scream just to talk over the background music.
    Eating at home allows us to lounge around in our family room and relax with each other. It forces us to take a “pause” from life.
    Sure, the oven-baked frozen pizza may not contain the right spices or best amount of cheese, but it does the job.
    And despite the couple of blockbusters that hit theaters nationwide, our movie-watching adventures now consist of Netflix films. No need to fight for a seat only to get stuck behind the tallest person in the theater (usually my luck) or to find yourself sitting in front of a group of teenagers who constantly talk and text throughout the movie.
    It’s more relaxing to sit next to a gigantic bowl of microwaveable popcorn any day.
    Does that sound crazy?
    Today’s economic slump may seem like a Debbie Downer, and don’t get me wrong - it is. Everyone is affected by this “situation” in some way, shape or form.
    But sometimes, even when it doesn’t look like it, the glass can be half full.
    Instead of rushing to your next appointment, maybe you should now take time to visit that museum you’ve always wanted to or take a stroll through the nearest park - or just host a good, ol’-fashioned barbeque dinner, complete with chips, pretzels and ready-made popcorn.
    If you can - and not everyone can afford to do so - now is your chance. Take a breather. Stop and smell the roses and get out of life what we deserve.
    Don’t worry. The rat race won’t stop, and you’ll find you’re not going to miss it.
    Sooner or later, all of this craziness will end.
    But who am I to know?

Marina Mayer, managing editor
mayerm@bnpmedia.com


Editor’s Note: Go to www.snackandbakery.com to read Marina’s exclusive online-only columns.


Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Top 50 Snack and Bakery Companies
    By: Jenni Spinner and Liz Parker Kuhn
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    Bakery Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    Bakery Products
Manage My Account
  • eMagazine Subscription
  • Manage My Preferences
  • Newsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Hershey showcases its new strategies at Sweets & Snacks Expo

Hershey showcases new strategies, candy

Sweets & Snacks Expo wins big in Las Vegas

Sweets & Snacks Expo concludes its first year in Vegas

hard candy generic

Hard candy evolves beyond traditional sweetness

Speaking Gen Y/Z/Alpha's Language Webinar

Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

global top 100

Related Articles

  • The Final Word

    See More
  • The Final Word

    See More
  • The Final Word

    See More

Related Products

See More Products
  • big food.jpg

    Big Food: Critical perspectives on the global growth of the food and beverage industry

  • The Art of the Chocolatier: From Classic Confections to Sensational Showpieces

See More Products

Events

View AllSubmit An Event
  • September 29, 2011

    Food Plant of the Future: Anticipating the Next Generation

    On-Demand Exclusively for thought-leaders in food and beverage processing facility management, Food Plant of the Future webinars are presented by Hixson, a leading design and engineering firm of food processing facilities in North America.
  • April 26, 2012

    Food Plant of the Future: Raising the Bar on Plant Air Quality

    On-Demand:Exclusively for thought-leaders in food and beverage processing facility management, Food Plant of the Future webinars are presented by Hixson, a leading design and engineering firm of food processing facilities in North America.
View AllSubmit An Event
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing