Company: Amazing Grass, San Francisco
Web site: www.amazinggrass.com
Introduced: November 2008
Distribution: National only until spring 2009 (they will be available for other retailers to order when the Whole Foods exclusive deal expires in the spring)
Suggested Retail: $2.99 for a 2.12-oz. bar
Product Snapshot: Consumers tired of eating carrots just to stay healthy should turn to an organic SuperFood energy bar, combined with alkalizing Organic Green SuperFood powder, rich fruits and vegetables and nutritious organic nuts and seeds. The vegan bars are available in Whole Food and Chocolate Whole Food varieties and are cold processed, raw, gluten- and dairy-free.
Ingredients (Whole Food): Organic dates, organic agave nectar, Amazing Grass Green SuperFood (organic wheat grass, organic barley grass, organic alfalfa, organic spirulina, organic spinach, organic chlorella, organic broccoli, organic acai, organic maca, organic carrot, organic beet, raspberry, organic rose hips, pineapple, green tea, organic flax lignans, L. Adidophilus, alpha and beta amylase, protease, lipase, lactase, cellulose, organic peppermint), organic cashews, organic almond butter, organic rice crisps, organic almonds, organic sunflower seeds, organic dried cranberries, organic pumpkin seeds, organic dried coconut, organic vanilla extract.