Company: Optimum Nutrition, Aurora, Ill.
Introduced: June
Distribution: National
Suggested Retail: 100% Whey Crisp -- $1.08 for a 2.46-oz. bar; $29.99 for a 29.5-oz. box; Wholly Oats! -- $2.99 for a 2.78-oz. bar; $35.88 for a 33.4-oz. box
Product Snapshot:These protein-rich bars are designed for muscle support and provide quality carbohydrates. The 100% Whey Crisps bars are made of all-whey protein powder, offering 25 g. of whey protein per bar. They come in Double Rich Chocolate and Marshmallow Treat. The Wholly Oats! bars are comprised of whole grain rolled oats and provide 21 g. of protein. They are available in Strawberry Cream and Chocolate Peanut Butter options.
Ingredients (Double Rich Chocolate): Whey protein crisps (whey protein isolate, whey protein concentrate, tapioca starch, calcium carbonate, soy lecithin), maltitol, glycerin, toasted oats (rolled oats, sugar, soybean oil, honey, brown sugar molasses), brown rice syrup, whey protein concentrate, whey protein isolate, chocolate liquor, chocolate-flavored chips (maltitol, chocolate liquor [processed with alkali], cocoa butter, soy lecithin, vanilla extract), natural flavor, cocoa (processed with alkali), lecithin, cocoa butter, salt, sucralose, almond meal, wheat germ, peanut flour.