Whole-grain food market to hit $27.6 billion by 2017
A recent announcement by Global Industry Analysts, Inc. (GIA), which is based on the release of a new report called, “Whole Grain and High Fiber Foods: A Global Strategic Business Report,” the global market for whole-grain and high-fiber foods is projected to reach $27.6 billion by 2017.
The GIA says that the United States represents the biggest regional market for whole grains and fiber, followed by Europe and Asia-Pacific. Key factors driving the growth include the ongoing introduction of new and innovative whole-grain and high-fiber products that display improved tastes and flavors. Also pointed out are increasing consumer attention toward health and the release of the new Dietary Guidelines for Americans, as well as the MyPyramid food guidance system and the popularity of high-fiber diets.
Other factors contributing to demand include ever-growing concerns pertaining to health conditions, such as childhood obesity, geriatric nutrition, and diabetes.
But the GIA suggests that baked goods are ready for the fastest growth between now and 2017.