Company: Frito-Lay North America Inc., a division of PepsiCo, Plano, Texas

Website: www.fritolay.com

IIntroduced: May

Distribution: National

Suggested Retail: $1.09 for a 1.875-oz. bag, $1.49 for a 2.5-oz. bag, $4.29 for a 8-oz. bag

Product Snapshot: Designed with men in mind, Ruffles Ultimate Potato Chips feature ridges twice the size and depth of those of its original Ruffles Potato Chips, making them good for hearty dips. The line has three flavors—Original, Sweet & Smokin’ BBQ and Kickin’ Jalapeno Ranch.

Ingredients (Sweet & Smokin’ BBQ): Potatoes, vegetable oil (sunflower, corn and/or canola oil), Sweet Smokin’ BBQ Seasoning (sugar, salt, brown sugar, spices [including chipotle chile pepper], molasses, onion powder, monosodium glutamate, yeast extract, tomato powder, maltodextrin [made from corn], sodium ciacetate, sunflower oil, citric acid, paprika extracts, corn starch, garlic powder, natural flavor [contains milk, including natural smoke flavor and natural roasted chipotle flavor], honey, hydrolyzed corn protein.